(EMAILWIRE.COM, April 15, 2002 ) Lifestyle apparel manufacturer Ocean Pacific Apparel Corp.(OP) this month introduces Colin Finlay as the creative force behind its recently inaugurated black-and-white advertising campaign. Finlay, an EMMY Award-winning videographer who is regarded as one of the foremost documentary photographers in the world, has received four prestigious Picture of the Year Awards, a Best Online Photography Award for his 1998 Time Online multimedia essay "Rickshaw Pullers," and an Issue Reporting Photography Award for his photo essay, "Child Labor." His work with children was recently exhibited at the UN Headquarters in New York. Finlay's still-life photographs have been published by Life Magazine, Time magazine, CNN, U.S. News & World Report, Surfing magazine, FOX, Conde Nast Traveller, Sports Illustrated, Natural History Magazine, Los Angeles Times Magazine, Vanity Fair, Parenting, Money, Der Spiegel and an array of other publications. "Black and white is the ideal mode of expression for our 'get it on' tagline, which is simple and understated, and at once embraces the contexts of having fun, being intimate, and charging," says Michael Marckx, OP vice president of marketing and advertising. "I wanted to take Op's branding to a photorealism extreme-a real photojournalistic campaign driven by arresting images found in publications like Life magazine. To achieve this, we needed to use real people-Op's team of athletes-and, more importantly, we had to use a true photojournalist: Enter Colin. "With Colin, Op was able to use a world-renowned photojournalist who had never done a commercial project before. He went to Hawaii, documenting our athletes and their friends doing the things they would normally do - surfing, swimming, screwing around, and having fun. Most of the time, nobody knew when Colin was shooting. Those candid moments were captured on film, and eventually gave rise to our ad campaign." Behind the video camera, in addition to the EMMY Award Finlay received for his coverage of inner city struggles for life, the half-hour FOX documentary, "Through the Eyes of the Children: War in Bosnia," earned him the 1997 Golden Mike Award, the Los Angeles Press Club Excellence Award, the National Clarion Award for Best Documentary, and an EMMY nomination. This year heralds the publication of Finlay's second book, a sequel to "The Unheard Voice: Portraits of Childhood (1996)." Now celebrating its 30th anniversary, Op is the original surf wear brand and the largest privately held action-sports company in the world. Through sponsorship of world-class sporting events and athletes, and manufacture of goods ranging from apparel and footwear to fragrances and accessories, OpAC caters to an ever-growing worldwide youth culture by remaining true to its mission: to create quality active-lifestyle products with genuine value, authenticity and style. ---------------Produced for Ocean Pacific Apparel Corp.Contact:Alain MazerDirector of Public RelationsOcean Pacific Apparel Corp.(949) 580-1888, x.274amazer@opcorp.com---------------

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