Oki Data Americas, Inc. Selects Westvaco Brand Security for Product Authentication Program
Leading PC Peripheral Equipment Manufacturer Taps Innovative Provider of Brand Theft Solutions to Fight Billion Dollar Counterfeit Problem
(EMAILWIRE.COM, January 31, 2002 ) Oki Data Americas, Inc. announced that it is working with Westvaco Brand Security to enhance its product authentication program for its line of printer and fax consumables.
Counterfeit and diverted products are estimated to cost the imaging supplies industry at least $1 billion annually, according to the Imaging Supplies Coalition, a non-profit trade organization formed to combat illegal activities in the imaging supply industry. To confirm the authenticity of OKI® products for consumers, Westvaco Brand Security created a high security hologram, which can be verified in the market without the use of costly readers.
By employing its diverse portfolio of technologies bundled under the name BrandTheft SolutionsTM-- in a multi-layered approach, Westvaco Brand Security helps brand owners stay a step ahead of counterfeiters. "We were impressed by WBS' comprehensive and customer-focused approach to brand protection," says Steve Boyd, Vice President of Consumables and Customer Service at Oki Data. "Our customers associate the OKI name with premium quality, and we must work hard to maintain their trust. WBS will help us protect the integrity of our products and secure our distribution channels."
According to Rick Weatherly, Westvaco Brand Security Vice President of Sales, the company's product authentication program for Oki Data will give customers absolute confidence in their purchase of OKI products. "We can tailor our solutions to provide companies with means of authenticating products from the moment they are manufactured to the time they are purchased by the end-user," he says.
For more information on Westvaco Brand Security's products and services, call 877 552 3861 (toll-free in the U.S. and Canada), fax 203 461 7695 or e-mail info@WestvacoBrandSecurity.com. Or, write Westvaco Brand Security, 1 High Ridge Park, Stamford, CT 06905.
About Westvaco Brand Security
Westvaco Brand Security Inc., (www.westvacobrandsecurity.com) a wholly owned subsidiary of Westvaco Corporation, empowers brand owners with customized security solutions that deter counterfeiting, diversion and related criminal activities. Among its services, the Stamford, CT, company will analyze a customer's counterfeit and diversion priorities, provide industry expertise around available brand-security technologies for brand owners, coordinate the implementation of these technologies and evaluate program effectiveness.
Westvaco Brand Security helps brand owners stay ahead of counterfeiters by employing a diverse portfolio of current and next generation technologies in a multi-layered approach. Bundled under the name "BrandTheft SolutionsTM," these technologies include: security design for printed materials and packaging; substrates with imbedded security features; reactive and machine-readable security inks; intaglio printing of labels, seals, certificates, and/ or registration cards; and optically variable devices, such as holograms. Westvaco Brand Security also offers specialized track and trace services, in which captured data from specially marked bar codes are encrypted and transferred via a cellular phone or the Internet to a central database, instantly verifying product authenticity.
As a single-source of brand-theft business solutions, Westvaco Brand Security can speed solutions to market and enhance the confidentiality of anti-counterfeit protocols.
About Oki Data
Headquartered in Mount Laurel, NJ, Oki Data Americas, Inc., a subsidiary of Oki Data Corporation of Japan, is a full-line supplier of PC peripheral equipment, including serial impact dot matrix printers; digital LED page printers, plain paper multi-function and facsimile products; and a full line of options, accessories and consumables. Oki Data's entire line of products is in compliance with the EPA's Energy Star® Program. Oki Electric Industry Co., Ltd., parent company to Oki Data Corporation, is a $5.9 billion multinational corporation with headquarters in Tokyo and is a world leader in information processing systems, telecommunications and electronics. For more information about Oki Data or OKI products and services, visit the Oki Data Internet Web site: www.okidata.com.
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Produced for Westvaco Brand Security
Media Contact:
Amanda Botwin
Nichol & Company Ltd.
Tel: 212 889 6401
E-mail: abotwin@nicholcompany.com
------------------------
Counterfeit and diverted products are estimated to cost the imaging supplies industry at least $1 billion annually, according to the Imaging Supplies Coalition, a non-profit trade organization formed to combat illegal activities in the imaging supply industry. To confirm the authenticity of OKI® products for consumers, Westvaco Brand Security created a high security hologram, which can be verified in the market without the use of costly readers.
By employing its diverse portfolio of technologies bundled under the name BrandTheft SolutionsTM-- in a multi-layered approach, Westvaco Brand Security helps brand owners stay a step ahead of counterfeiters. "We were impressed by WBS' comprehensive and customer-focused approach to brand protection," says Steve Boyd, Vice President of Consumables and Customer Service at Oki Data. "Our customers associate the OKI name with premium quality, and we must work hard to maintain their trust. WBS will help us protect the integrity of our products and secure our distribution channels."
According to Rick Weatherly, Westvaco Brand Security Vice President of Sales, the company's product authentication program for Oki Data will give customers absolute confidence in their purchase of OKI products. "We can tailor our solutions to provide companies with means of authenticating products from the moment they are manufactured to the time they are purchased by the end-user," he says.
For more information on Westvaco Brand Security's products and services, call 877 552 3861 (toll-free in the U.S. and Canada), fax 203 461 7695 or e-mail info@WestvacoBrandSecurity.com. Or, write Westvaco Brand Security, 1 High Ridge Park, Stamford, CT 06905.
About Westvaco Brand Security
Westvaco Brand Security Inc., (www.westvacobrandsecurity.com) a wholly owned subsidiary of Westvaco Corporation, empowers brand owners with customized security solutions that deter counterfeiting, diversion and related criminal activities. Among its services, the Stamford, CT, company will analyze a customer's counterfeit and diversion priorities, provide industry expertise around available brand-security technologies for brand owners, coordinate the implementation of these technologies and evaluate program effectiveness.
Westvaco Brand Security helps brand owners stay ahead of counterfeiters by employing a diverse portfolio of current and next generation technologies in a multi-layered approach. Bundled under the name "BrandTheft SolutionsTM," these technologies include: security design for printed materials and packaging; substrates with imbedded security features; reactive and machine-readable security inks; intaglio printing of labels, seals, certificates, and/ or registration cards; and optically variable devices, such as holograms. Westvaco Brand Security also offers specialized track and trace services, in which captured data from specially marked bar codes are encrypted and transferred via a cellular phone or the Internet to a central database, instantly verifying product authenticity.
As a single-source of brand-theft business solutions, Westvaco Brand Security can speed solutions to market and enhance the confidentiality of anti-counterfeit protocols.
About Oki Data
Headquartered in Mount Laurel, NJ, Oki Data Americas, Inc., a subsidiary of Oki Data Corporation of Japan, is a full-line supplier of PC peripheral equipment, including serial impact dot matrix printers; digital LED page printers, plain paper multi-function and facsimile products; and a full line of options, accessories and consumables. Oki Data's entire line of products is in compliance with the EPA's Energy Star® Program. Oki Electric Industry Co., Ltd., parent company to Oki Data Corporation, is a $5.9 billion multinational corporation with headquarters in Tokyo and is a world leader in information processing systems, telecommunications and electronics. For more information about Oki Data or OKI products and services, visit the Oki Data Internet Web site: www.okidata.com.
------------------------
Produced for Westvaco Brand Security
Media Contact:
Amanda Botwin
Nichol & Company Ltd.
Tel: 212 889 6401
E-mail: abotwin@nicholcompany.com
------------------------
Contact Information:
Westvaco Brand Security, Inc.
Joseph Nchor
Tel:
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Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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Leading PC Peripheral Equipment Manufacturer Taps Innovative Provider of Brand Theft Solutions to Fight Billion Dollar Counterfeit Problem
Leading PC Peripheral Equipment Manufacturer Taps Innovative Provider of Brand Theft Solutions to Fight Billion Dollar Counterfeit Problem
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