New eMarketer Report Reveals Online Shopping Continues to Grow, Despite Downturn in US Economy
New Report Shows That Most of the Growth Will Benefit Traditional Retailers
(EMAILWIRE.COM, September 21, 2001 ) Despite a softening US economy, the number of online users and buyers continues to grow, according to the new eCommerce:B2C Report from eMarketer.
The report, which aggregates and analyzes data from more than 100 research organizations, includes estimates for US B2C e-commerce revenues in 2001 ranging from the Direct Marketing Association's $37.1 billion to $117 billion by Keenan Vision.
eMarketer's own estimate, based on careful analysis of the various projections (including figures from the Department of Commerce), is that US B2C e-commerce revenues, which totaled $38.3 billion in 2000, will quadruple to $156 billion by 2005.
The report also reveals that the online buying population continues to grow, reaching 79.3 million this year. Significantly, more and more of those consumers are opting to buy from trusted names from the offline world. Traditional merchants such as LL Bean, Wal-Mart and K-Mart, have expanded their online operations, often at the expense of pure dot-coms.
"It's clear that the Internet has been accepted and is evolving as a key distribution channel -- not a separate business entity -- for traditional merchants," said Geoff Ramsey, CEO and co-founder of eMarketer. "e-Commerce has become a strategic imperative for all retail merchants since consumers like to shop seamlessly across channels, including the Internet. Moreover, the lines are rapidly blurring between traditional business operations and the internet pure-plays, to the benefit of the companies with the strongest brand names, largest customer bases and strongest financial positions."
While the top ten traditional retailers move forward, pure-plays such as Amazon.com, seeking to survive, are venturing into traditional merchant waters, striking distribution deals with physical outlets such as Circuit City, Toys R Us and Target.
Key highlights from the eCommerce: B2C Report
The number of US Internet users -- 116.5 million in 2000 -- will increase to 184.1 million by 2005.
Americans buying online will more than double, from 64.1 million in 2000 to 130 million by 2005.
Giga Information Group's data indicate that click-and-mortar companies will dominate Internet sales in 2001, as they did in 2000.
Alexa Research reports that 33 sites in the top 50 have multi-channel operations, while only 17 are pure dot-coms.
eMarketer places the online customer conversion ratio at 2.9 percent for 2000, an improvement from 1.9 percent of 1999. For 2001, the ratio will jump to 3.5 percent as e-tailers attract and win new customers with more targeted, customized marketing campaigns.
By year-end 2001, 37 percent of all teens (14 to 17) online will have purchased something on the web, up from 30 percent in 2000.
Visa International places online credit-card fraud rates between 25 cents and 28 cents per every $100 charged, significantly higher than the 7 cents for all transactions.
Jupiter found that consumers are "overwhelmingly" fearful about the theft of credit-card data online. Nearly 81 percent of US consumers are afraid that their card number will be intercepted online.
The eCommerce: B2C Report, containing 240 pages and 308 color tables, charts and graphs, aggregates research data from a variety of sources, including Activemedia Research, Andersen, Boston Consulting Group, Datamonitor, Department of Commerce, Forrester Research, Gomez, Inc., Harris Interactive, Nielsen, Jupiter Communications, Gartner Group, Deloitte & Touche, KPMG, McKinsey & Co., Zona Research and others.
For Members of the Press Only
To receive a free copy of the eCommerce: B2C Report (PDF or hard copy) contact Gary Galati at ggalati@emarketer.com 212-763-6041 or 917-417-2229 (24-hr cell).
About eMarketer
eMarketer, www.eMarketer.com the world's leading provider of e-business statistics is recognized as the authority on business online. The company's comprehensive reports aggregate, filter, organize and analyze statistics and information from the world's foremost research companies, consultancies and business news services. eMarketer's articles, market projections and analytical commentaries are featured by hundreds of news organizations and business publications worldwide, every week.
---------------
Produced for eMarketer
Contact:
Gary Galati
212-677-6300 (office)
917-417-2229 (cell)
ggalati@emarketer.com
---------------
The report, which aggregates and analyzes data from more than 100 research organizations, includes estimates for US B2C e-commerce revenues in 2001 ranging from the Direct Marketing Association's $37.1 billion to $117 billion by Keenan Vision.
eMarketer's own estimate, based on careful analysis of the various projections (including figures from the Department of Commerce), is that US B2C e-commerce revenues, which totaled $38.3 billion in 2000, will quadruple to $156 billion by 2005.
The report also reveals that the online buying population continues to grow, reaching 79.3 million this year. Significantly, more and more of those consumers are opting to buy from trusted names from the offline world. Traditional merchants such as LL Bean, Wal-Mart and K-Mart, have expanded their online operations, often at the expense of pure dot-coms.
"It's clear that the Internet has been accepted and is evolving as a key distribution channel -- not a separate business entity -- for traditional merchants," said Geoff Ramsey, CEO and co-founder of eMarketer. "e-Commerce has become a strategic imperative for all retail merchants since consumers like to shop seamlessly across channels, including the Internet. Moreover, the lines are rapidly blurring between traditional business operations and the internet pure-plays, to the benefit of the companies with the strongest brand names, largest customer bases and strongest financial positions."
While the top ten traditional retailers move forward, pure-plays such as Amazon.com, seeking to survive, are venturing into traditional merchant waters, striking distribution deals with physical outlets such as Circuit City, Toys R Us and Target.
Key highlights from the eCommerce: B2C Report
The number of US Internet users -- 116.5 million in 2000 -- will increase to 184.1 million by 2005.
Americans buying online will more than double, from 64.1 million in 2000 to 130 million by 2005.
Giga Information Group's data indicate that click-and-mortar companies will dominate Internet sales in 2001, as they did in 2000.
Alexa Research reports that 33 sites in the top 50 have multi-channel operations, while only 17 are pure dot-coms.
eMarketer places the online customer conversion ratio at 2.9 percent for 2000, an improvement from 1.9 percent of 1999. For 2001, the ratio will jump to 3.5 percent as e-tailers attract and win new customers with more targeted, customized marketing campaigns.
By year-end 2001, 37 percent of all teens (14 to 17) online will have purchased something on the web, up from 30 percent in 2000.
Visa International places online credit-card fraud rates between 25 cents and 28 cents per every $100 charged, significantly higher than the 7 cents for all transactions.
Jupiter found that consumers are "overwhelmingly" fearful about the theft of credit-card data online. Nearly 81 percent of US consumers are afraid that their card number will be intercepted online.
The eCommerce: B2C Report, containing 240 pages and 308 color tables, charts and graphs, aggregates research data from a variety of sources, including Activemedia Research, Andersen, Boston Consulting Group, Datamonitor, Department of Commerce, Forrester Research, Gomez, Inc., Harris Interactive, Nielsen, Jupiter Communications, Gartner Group, Deloitte & Touche, KPMG, McKinsey & Co., Zona Research and others.
For Members of the Press Only
To receive a free copy of the eCommerce: B2C Report (PDF or hard copy) contact Gary Galati at ggalati@emarketer.com 212-763-6041 or 917-417-2229 (24-hr cell).
About eMarketer
eMarketer, www.eMarketer.com the world's leading provider of e-business statistics is recognized as the authority on business online. The company's comprehensive reports aggregate, filter, organize and analyze statistics and information from the world's foremost research companies, consultancies and business news services. eMarketer's articles, market projections and analytical commentaries are featured by hundreds of news organizations and business publications worldwide, every week.
---------------
Produced for eMarketer
Contact:
Gary Galati
212-677-6300 (office)
917-417-2229 (cell)
ggalati@emarketer.com
---------------
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Tel:
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This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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New Report Shows That Most of the Growth Will Benefit Traditional Retailers
New Report Shows That Most of the Growth Will Benefit Traditional Retailers
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