(EMAILWIRE.COM, December 16, 2002 ) Consumers can now bask year-round in peach paradise with the introduction this September of Cascadian Farm's new frozen organic peaches. Cascadian Farm is the first to hit the market with frozen certified organic peaches.

"Now, more than ever, consumers are looking for organic versions of their favorite foods. As the leading provider of frozen organic fruits, Cascadian Farm broadens its line with the introduction of luscious and delicious peaches," said John DePaolis, head marketing guy for Cascadian Farm.

"Peaches are one of Americans' favorite fruits, and frozen peaches are among the most versatile. Whether blended in smoothies, baked in cobblers, used in tangy sauces or marinades, sprinkled over cereal or simply savored as snacks, Cascadian Farm's new frozen organic peaches deliver year-round," adds DePaolis.

Consumers can also enjoy the many health benefits of Cascadian Farm's new frozen organic peaches, which are packed with vitamins A and C, folic acid, fiber, iron, potassium, and zinc.

Packaged in 10-ounce bags, Cascadian Farm's premium organic Freestone-variety peach slices are picked at their peak of sweetness and individually quick-frozen, providing consumers the sumptuous peach flavor they crave.

Cascadian Farm's new line of frozen organic peaches will be available in grocery stores and natural food stores by early September. The suggested retail price is $3.59 per bag.

All Cascadian Farm products are produced without the use of synthetic pesticides or synthetic chemicals. By providing consumers the ability to choose organic products, Cascadian Farm remains committed to a safer, healthier world.

Cascadian Farm, founded in 1972 by Gene Kahn, and Muir Glen are a part of Small Planet Foods, a business unit of General Mills, Inc. Small Planet Foods produces more than 150 organic food items that span eight organic food categories: frozen vegetables, frozen fruit, frozen meals and entrées, fruit spreads and cereal marketed under the Cascadian Farm brand; and canned tomatoes, pasta sauces and salsas marketed under the Muir Glen brand. Small Planet Foods' products are sold nationwide in natural food stores and select supermarkets. For more product or recipe information, please visit the Small Planet Foods website at www.smallplanetfoods.com.


Cascadian Farm...Taste You Can Believe In
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Produced for General Mills, Inc.

Contact:
Susan Schneider
(847) 438-4466
prwhiz@aol.com

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