(EMAILWIRE.COM, June 19, 2001 ) Nature Valley, the brand that created the category in 1975, introduced a new snack bar specially designed for people on the go, the Nature Valley Chewy Trail Mix Bar. The new Chewy Trail Mix Bar is 100 percent natural and made with whole nuts, whole raisins and real pieces of fruit.

Nature Valley Chewy Trail Mix Fruit and Nut bars combine the wholesome goodness of flavorful dried fruits with crunchy whole nuts and grains for an incredibly great taste. The new Nature Valley bars will be available on store shelves nationwide mid-June 2001. The average retail price for one box of six Nature Valley Chewy Trail Mix Bars is $2.69.

"We are very excited about this product," said Demille Richardson, assistant marketing manager for Nature Valley. "Our tests show that consumers love the taste of Chewy Trail Mix Bars and that the whole nuts, raisins and real pieces of fruit exceed their snack bar expectations."

To support the launch of this new product, Nature Valley will sample over three million Chewy Trail Mix Bars at various National Parks and PGA TOUR events, and at Vail Resorts. A print advertising campaign will aid in the product launch and is scheduled to appear in magazines July through October 2001.

Nature Valley Chewy Trail Mix Bars are a product of General Mills, a leading manufacturer and marketer of consumer food products, with annual sales exceeding $6 billion. Other major U.S. businesses include Big G cereals; Betty Crocker dessert, side dish and dinner mixes; Gold Medal Flour; and Yoplait and Colombo yogurt. The company's expanding international operations include wholly owned businesses in Canada, Mexico and China, a snacks joint venture with PepsiCo in Europe, and a worldwide cereal join venture with Nestlé. General Mills also recently announced plans to acquire Diageo's worldwide Pillsbury operations in a transaction valued at $10.5 billion.

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Produced for General Mills

Contact:
Roman Blahoski
General Mills
763-764-3699
roman.blahoski@genmills.com

Greg Zimprich
General Mills
763-764-7780
greg.zimprich@genmills.com

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Contact Information:
General Mills
Joseph Nchor
Tel:
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