NYC Taxis Undergo Holiday 'Fleece-Lift' for Charity
400 Yellow Taxis Change Their Look to Help Raise Money for the NY Cares Coat Drive
(EMAILWIRE.COM, December 03, 2002 ) This holiday season thousands of out-of-towners are on their way to the Big Apple for shopping, shows and sightseeing. Whether a New Yorker or just a visitor, make sure to hail a cab -- not only will your trip be cozier but you'll be giving to a worthwhile charity at the same time!
400 yellow taxis have undergone a "fleece-lift" for charity. Festive Fleece-lined backseats, courtesy of Old Navy, are providing cozy rides. The cabs also smell sweeter, equipped with ornamental air fresheners.
It's part of the company's holiday charity program, donating warm fleece and outerwear for every fare in a fleece-lined cab to support the annual NY Cares Coat Drive.
The fleet of warm and fuzzy taxis got a star-studded send-off at an event on December 3, as actor Kevin Bacon, Ivana Trump, and some of the American Idol Finalists, who appear in the Old Navy commercials, helped send passengers on their way. Some lucky taxi riders were in for another surprise as celebrities hopped in the cabs to spread some holiday cheer by handing out gift certificates.
This charity program runs from December 3rd through December 17th. On your next trip to NYC, don't forget to hail a cab for a ride that will warm your seat and your heart.
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Produced for Old Navy
Contact:
Rachel Kopiec, 212-891-0413
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400 yellow taxis have undergone a "fleece-lift" for charity. Festive Fleece-lined backseats, courtesy of Old Navy, are providing cozy rides. The cabs also smell sweeter, equipped with ornamental air fresheners.
It's part of the company's holiday charity program, donating warm fleece and outerwear for every fare in a fleece-lined cab to support the annual NY Cares Coat Drive.
The fleet of warm and fuzzy taxis got a star-studded send-off at an event on December 3, as actor Kevin Bacon, Ivana Trump, and some of the American Idol Finalists, who appear in the Old Navy commercials, helped send passengers on their way. Some lucky taxi riders were in for another surprise as celebrities hopped in the cabs to spread some holiday cheer by handing out gift certificates.
This charity program runs from December 3rd through December 17th. On your next trip to NYC, don't forget to hail a cab for a ride that will warm your seat and your heart.
---------------
Produced for Old Navy
Contact:
Rachel Kopiec, 212-891-0413
---------------
Contact Information:
Old Navy
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Old Navy
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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400 Yellow Taxis Change Their Look to Help Raise Money for the NY Cares Coat Drive
400 Yellow Taxis Change Their Look to Help Raise Money for the NY Cares Coat Drive
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