(EMAILWIRE.COM, October 09, 2002 ) Walking down the red carpets of some of Hollywood's hottest premieres, actress/singer Mandy Moore stands head and shoulders above most others... literally. At a statuesque 5'9" tall, Moore credits eating and drinking healthy foods and beverages throughout her teen years for helping her grow to her full height potential. To help other teens understand the benefits of a healthy diet, including drinking plenty of calcium-rich milk that can help teens grow, Moore has donned the famous white 'stache as the newest celebrity in the Milk Mustache campaign.

Debuting in Rolling Stone's - "Women in Rock" issue, slated to hit newsstands on October 11, Moore's ad copy reads: "Grow Moore. About 15% of your height is added during your teens. Make the most of it. got milk?"

Moore's new ad speaks directly to teens, most of whom do not get enough bone-building calcium. Calcium is especially important during the teen years because bones are in a peak growth period. In fact, nearly nine out of 10 teenage girls and seven out of 10 teenage boys fall short of their daily calcium needs, which may keep them from reaching their full height potential.

"Most teens want to grow tall, and while there is no secret recipe for making teens reach their maximum height potential, following a healthy diet that includes milk can help, as Mandy's new ad demonstrates," says Kurt Graetzer, CEO of the "got milk?"®/Milk Mustache campaign. "During the teen years, bones are growing at one of their fastest rates, so it's crucial for teens to get plenty of the nutrients that help bones grow, including calcium and vitamin D, which can be as easy as just drinking a glass of milk at each meal."

The National Academy of Sciences recommends teenagers get at least 1,300 milligrams of calcium per day to help with bone growth, the equivalent of at least four 8-ounce glasses of milk. For teens with busy schedules like Moore's, there are new single-serve milk containers that come in teen-friendly flavors such as mocha and chocolate malt. With great new flavors and convenient packaging, its easier than ever for teens to get the calcium they need while on the go.

For more information on the new flavors and benefits of drinking milk, log on to www.whymilk.com.

The National "got milk?"® Milk Mustache Campaign is jointly funded by America's milk processors and dairy farmers: the National Fluid Milk Processor Promotion Board in Washington, D.C., and Dairy Management Inc., Rosemont, Illinois. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. A series of educational brochures is available by visiting the milk Web site at www.whymilk.com. Bozell New York is the creative agency for The National "got milk?" ® Milk Mustache Campaign.

The tagline "got milk?"® was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

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Produced for National Fluid Milk Processor Board

Contacts:

Steve Bauer
312/988-2348

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Contact Information:
National Fluid Milk Processor Board
Joseph Nchor
Tel:
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