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Mindmaker Technology To Enhance AdScholar Site For Next-Generation Customer Service Solution

(EMAILWIRE.COM, June 25, 2001 ) SAN JOSE, CA –– Mindmaker, Inc. (www.mindmaker.com), a leading developer of Artificial Intelligence Technologies, today announced that AdScholar, (www.adscholar.com), the ninth largest Internet media company in the world, has chosen to use Mindmaker’s FlexAnswer, a web based question answering technology to address customer questions on TrafficBlvd.com (www.trafficblvd.com), an AdScholar Web Site. FlexAnswer is developed by 3F, Ltd., a Mindmaker subsidiary.

A fully hosted Web service, FlexAnswer (www.flexanswer.com) is a quick and cost-effective way for TrafficBlvd.com to provide enhanced customer support. A state-of-the-art Natural Language Processing and classification technology, an advanced learning mechanism and a vocabulary of more than 160, 000 word meanings give FlexAnswer the ability to recognize and respond to questions posted about the site. Now, TrafficBlvd.com users are able to obtain information about the Site in seconds by simply typing an appropriate inquiry.
“FlexAnswer’s cutting edge technology provides us with valuable client insight and allows us to respond to the client’s needs and concerns more efficiently,” says Richard Hiatt, Business Development and WebMaster at TrafficBlvd.com . “By answering site questions immediately, FlexAnswer also provides users with a quicker understanding of the TrafficBlvd site, allowing them to take advantage of the site’s benefits sooner.”
“It has been both our companies’ mission to provide quality customer service and increased satisfaction,” said David Nettleton, Managing Director of 3F, Ltd.. “We look forward to working with TrafficBlvd.com and its progressive and large pool of customers and visitors. We are confident that both Traffic Boulevard and its customers will benefit significantly from implementing this solution.”
FlexAnswer also incorporates spelling correction, morphological forms, grammatical structure, as well as semantic, pragmatic and dialogue information. The result is a highly logical representation of the user’s question that results in a more accurate and useful response from the TrafficBlvd.com site.


About TrafficBlvd.com
Traffic Blvd.com, a division of AdScholar, the Internet's smartest advertising network, was founded in 1999 with the intention of creating a solid and reliable media interface in which both advertisers and publishers could share traffic, revenue and integrity.


About AdScholar:
AdScholar is currently rated the 9th largest Internet media company in the world. With over 60.8 million unique users through out our network, spanning 20 countries, AdScholar.com is one of the leading Global Internet Media Companies around today. Our network is made up of over 2,500 quality websites, which span over 20 demographic regions. These regions prove both vital to our advertisers and publishers alike.



About Mindmaker
Mindmaker, Inc., headquartered in Silicon Valley, is a world leader in Artificial Intelligence Technologies. Mindmaker has developed intelligence enabled development platforms and a wide range of intelligence, speech and Internet enabled applications whose primary functions are intended for Personal and Service Provider Assistants for B2B, B2C and C2C applications. In addition to its corporate headquarters in Silicon Valley, Mindmaker has seven subsidiaries, including two in Hungary, two in Singapore and three in the United Kingdom. To learn more about Mindmaker and its broad range of technology offerings, visit www.mindmaker.com or call 408.467.9200


# # #


Mindmaker, the Mindmaker logo and other associated names are registered trademarks of Mindmaker, Inc.
FlexAnswer is a trademark of Mindmaker, Inc. All other trademarks are the property of there respective

Contact: Matthew Terranova
MRB Public Relations, Inc.
732-758-1100
mterranova@mrb-pr.com

Contact: Marina Girju
Mindmaker, Inc.
408-467-0458
mgirju@mindmaker.com

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