(EMAILWIRE.COM, March 21, 2001 ) London, UK
- Reaching 10 million stamp impressions a month.

Mailround, the leading email marketing company, has today announced that one of its first users of CaféMail – Internet Exchange, Europe’s number one internet café chain – is to complete the roll out of the technology to all stores in the UK and thereafter to mainland Europe, following a highly successful trial.

The first phase will cover Internet Exchange’s 43 UK stores. The second, its 32 UK affiliate stores and then to its European stores. Mailround will then be ‘stamping’ approximately 10 million email each month.

Internet Exchange, the fastest growing chain of Internet cafés in the world, started a trial of the Mailround technology in the London stores of Baker Street, Whiteleys, Covent Garden, Queensway and Putney during the latter half of 2000. During the first month of 2001, Mailround’s patented-technology served stamps to thousands of Internet Exchange customers and the recipients of their emails, generating a response rate more than three times that of traditional banner ads.

"Roll out to Internet Exchange’s chain of stores is a fantastic opportunity for us," explains Mailround’s Managing Director, Eldar Tuvey. "Internet Exchange offers a Europe wide platform for our technology and is a great brand name to be associated with. The response to the stamping service has been tremendous."

Mailround’s patent-pending email technology platform allows Internet Exchange to centrally serve Stamps into the emails that customers read and send during their visit to the café. CaféMail Stamps are dynamic images designed to enhance the email experience, and feature promotions and fun content which encourage recipients to visit third-party websites or inform them of what’s going on at the movies, or about travel etc. The income stream comes from advertisers and partners ‘buying’ a quantity of stamps to be served to the customer – Mailround and Internet Exchange split this revenue.

Mailround is working closely with Internet Exchange to develop other value-adding services for its customers all based around the email platform which is the most popular service in store.

Simon Henderson, Managing Director of Internet Exchange, believes that the CaféMail technology works very well for them. "Since the trial began last year we’ve seen the service steadily increase, with no detrimental effects to the workings of the cafés – either technically or from a customer’s point of view. The beauty of the Mailround stamps is their entertaining content, which makes for a more engaging session on our terminals.

"The UK roll-out is a big step for us, and one that we are happy to be making with a partner such as Mailround – whose technology has proved reliable and easily integrated into our system. We are very excited about the prospect of being able to monetise our customer’s most popular activity – email."

Contact Information:
Mailround
Amanda Simmons
Tel:
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