Magic Software Enterprises Releases Magic eContact Version 2
Call Center Solution Provides Ability to Drive Targeted Marketing Campaigns in Rapid Response to Market Changes
(EMAILWIRE.COM, January 23, 2001 ) IRVINE, CA – Magic Software Enterprises (Nasdaq: MGIC), a leading provider of state-of-the-art application development technology and business solutions, released today Magic eContact™ Version 2. This latest version of Magic eContact, available immediately worldwide, is a highly functional, integrated desktop application that provides contact center agents the professional tools needed to efficiently and cost-effectively manage customer interactions, including the ability to drive targeted marketing campaigns in rapid response to market changes.
According to research recently published by the Forum Corporation, the average business loses between 15 to 35% of its customers annually, with 69% of these defections coming from poor sales or service interaction. With this newest version of Magic eContact, companies are able to resolve these problems almost instantaneously and at substantially reduced cost.
Businesses can implement their customer relationship management (CRM) philosophies at the contact center level without the need for expensive and time-consuming programming. In addition, the solution’s dynamic design gives the contact center manager the power to rapidly modify any variable – from the smallest data item to the most complex business rule – without the need for coding.
“Magic eContact gives us maximum flexibility to manage our wide range of projects, complete control over all the processes involved, and the ability to respond rapidly despite the huge volumes of data we deal with,” said Bart Friedland, vice president of operations for Beeper Communications.
One of Magic eContact’s key features is its dynamic scripting engine, which guides agents through all conversational phases. The scripting mechanism allows the agent to give customers personalized attention and improved service based on the customer’s unique profile. Magic eContact also solves the high turnover and associated training issues that challenge most contact centers by providing a short learning curve and user-friendly functionality.
“Magic eContact offers a combination of high-performance at reasonable cost -- including the elimination of costly programming, a fast learning curve for new contact center agents, an implementation process that is among the shortest and simplest in the industry, rich functionality, easy integration with existing applications, and the ability to rapidly respond to market changes,” said David Leichner, vice president of worldwide marketing for Magic. “While many contact center solutions perform well on one or two of these features, I know of no other commercial product that combines all these features under one umbrella.”
Already, Magic has implemented the solution at numerous sites worldwide in a wide range of industries, including publishing, insurance, communications, call center outsourcing, etc. For more information on Magic eContact, visit the Company’s Website at http://www.magicsoftware.com/econtact.
About Magic Software Enterprises
Magic Software Enterprises, a member of the Formula Group (Nasdaq: FORTY), develops, markets and supports software development and deployment technology that enables enterprises to accelerate the process of building and deploying applications that can be rapidly customized and integrated with existing systems. Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries. The Company’s North American subsidiary is located at 1642 Kaiser Avenue, Irvine, Calif., 92614, telephone (949) 250-1718, fax (949) 250-7404, http://www.magicsoftware.com.
The Formula Group is an international information technology company principally engaged, through its subsidiaries and affiliates, in providing software consulting services, developing proprietary software products and producing computer-based solutions.
Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.
According to research recently published by the Forum Corporation, the average business loses between 15 to 35% of its customers annually, with 69% of these defections coming from poor sales or service interaction. With this newest version of Magic eContact, companies are able to resolve these problems almost instantaneously and at substantially reduced cost.
Businesses can implement their customer relationship management (CRM) philosophies at the contact center level without the need for expensive and time-consuming programming. In addition, the solution’s dynamic design gives the contact center manager the power to rapidly modify any variable – from the smallest data item to the most complex business rule – without the need for coding.
“Magic eContact gives us maximum flexibility to manage our wide range of projects, complete control over all the processes involved, and the ability to respond rapidly despite the huge volumes of data we deal with,” said Bart Friedland, vice president of operations for Beeper Communications.
One of Magic eContact’s key features is its dynamic scripting engine, which guides agents through all conversational phases. The scripting mechanism allows the agent to give customers personalized attention and improved service based on the customer’s unique profile. Magic eContact also solves the high turnover and associated training issues that challenge most contact centers by providing a short learning curve and user-friendly functionality.
“Magic eContact offers a combination of high-performance at reasonable cost -- including the elimination of costly programming, a fast learning curve for new contact center agents, an implementation process that is among the shortest and simplest in the industry, rich functionality, easy integration with existing applications, and the ability to rapidly respond to market changes,” said David Leichner, vice president of worldwide marketing for Magic. “While many contact center solutions perform well on one or two of these features, I know of no other commercial product that combines all these features under one umbrella.”
Already, Magic has implemented the solution at numerous sites worldwide in a wide range of industries, including publishing, insurance, communications, call center outsourcing, etc. For more information on Magic eContact, visit the Company’s Website at http://www.magicsoftware.com/econtact.
About Magic Software Enterprises
Magic Software Enterprises, a member of the Formula Group (Nasdaq: FORTY), develops, markets and supports software development and deployment technology that enables enterprises to accelerate the process of building and deploying applications that can be rapidly customized and integrated with existing systems. Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries. The Company’s North American subsidiary is located at 1642 Kaiser Avenue, Irvine, Calif., 92614, telephone (949) 250-1718, fax (949) 250-7404, http://www.magicsoftware.com.
The Formula Group is an international information technology company principally engaged, through its subsidiaries and affiliates, in providing software consulting services, developing proprietary software products and producing computer-based solutions.
Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.
Contact Information:
Magic Software Enterprises
Katharine Hanley
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Magic Software Enterprises
Katharine Hanley
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
|
Private Equity, Angel Investing
Equity Alliance / Private Equity, Angel Investing, / IPO, Venture Capital & IR services / Equity Alliance International Equityallianceir.com Penny Stocks to Watch Sign up for hot penny stock picks Gains of 500%+ possible! Premiumstockpicks.com/landing/ Your text Ads & PR Text Ads plus unlimited press releases, One release featured/Day for only $575 per month. Read more on Text Ads & PR Your text Ads Here! Text Ads are only $289 per month. Ads are placed same day. More on Text Ads Advertising |