Keynote Sells New E-Commerce Transaction Benchmarks; Establishes Performance Standards for Vertical Markets: Retail, Banking, Travel & Hospitality
Landsend.com (NYSE:LE) and LLBean.com Lead Retail Benchmark With Fastest Online Transactions For the Holidays
(EMAILWIRE.COM, December 05, 2000 ) San Mateo, CALIFORNIA, -Keynote (Nasdaq: KEYN), the Internet Performance Authority(tm), today announced it would sell new e-commerce transaction benchmarks which establish, for the first time, performance standards for multi-step Web transactions in various vertical markets, starting with online retailing, banking and travel and hospitality. The Keynote Benchmark indexes can be purchased by Web site operators to ensure quality of service for their online customers, and diagnose and improve the transaction performance of their Web sites by comparing it against key competitors in their market. The Benchmarks expand Keynote's business model to include sales of vertical market performance data as well as Internet performance measurement services. The Keynote Benchmark indexes are available on a subscription basis and allow Web site operators to benchmark their transaction performance against industry-leading Web sites.
In the first two weeks' results of the Keynote Retail Industry Benchmark(tm), currently underway with the 2000 holiday e-shopping season, Landsend.com, Jcrew.com, LLBean.com and EddieBauer.com led with the best transaction times, all under 10.0 seconds, representing the time it takes for online users to search for an item of apparel. Among the 12 sites in the Benchmark, Landsend.com had the best transaction time the week of November 12, averaging 4.71 seconds, with the slowest time that week of 26.84 seconds. The week of November 19, LLBean.com had the best transaction time, averaging 4.35 seconds, with the slowest time that week at 24.90 seconds. Performance for homepage downloads the first week ranged from Nordstrom, the fastest site with an average of 0.78 seconds, to the slowest site at 4.54 seconds. The second week, Nordstrom.com and Saks.com tied at .80 seconds; with the slowest page download at 5.16 seconds. For the Retail Benchmark, Keynote measured transactions to search for an item of apparel from the time it takes to access the site through each page required to complete the search. The average number of pages per transaction is 3.4, although it varies depending on a particular site's search process.
"Transaction performance is an essential aspect of overall Web site quality of service, particularly for e-commerce sites selling products or services," said Umang Gupta, Chairman and CEO of Keynote. "Keynote's Industry Benchmarks are partly in response to the interest we've found in purchasing the results of our other indexes. As the objective Internet performance authority, Keynote is in a position to help various markets establish standards for transaction performance, much as we have for online trading with the Keynote Web Broker Trading Index(TM)"
Following are the first two weeks' results for the Keynote Retail Industry Benchmark(tm):
The Keynote Retail Industry Benchmark
November 12-18 and 19-25, 2000
Averages are in seconds for Transaction Performance* / Homepage Download**
Overall Benchmark Average:
week of 11/12: 14.62 / 2.52
week of 11/19: 14.46 / 2.29
Bloomingdale's: www.bloomingdales.com
# of transactions pages = 3
week of 11/12: 26.20 / 3.35
week of 11/19: 24.90 / 2.97
Eddie Bauer: www.eddiebauer.com
# of transactions pages = 3
week of 11/12: 7.38 / 1.70
week of 11/19: 6.89 / 1.69
J. Crew: www.jcrew.com
# of transactions pages = 3
week of 11/12: 5.41 / 3.69
week of 11/19: 4.91 / 3.13
JCPenney: www.jcpenney.com/jcp/default.asp
# of transactions pages = 3
week of 11/12: 12.63 / 1.50
week of 11/19: 13.88 / 1.35
Lands' End: www.landsend.com
# of transactions pages = 3
week of 11/12: 4.71 / 1.57 (Best transaction time for the week)
week of 11/19: 6.72 / 1.28
L.L. Bean: www.llbean.com
# of transactions pages = 3
week of 11/12: 7.26 / 2.33
week of 11/19: 4.35 / 2.04 (Best transaction time for the week)
Macy's: www.macys.com
# of transactions pages = 3
week of 11/12: 14.00 / 4.54
week of 11/19: 14.54 / 5.16
Neiman Marcus: www.neimanmarcus.com
# of transactions pages = 4
week of 11/12: 20.14 / 2.52
week of 11/19: 20.83 / 1.82
Nordstrom: www.nordstrom.com
# of transactions pages = 3
week of 11/12: 26.84 / 0.78 (Best download time this week)
week of 11/19: 24.70 / 0.80 (Best download time this week - tied with Saks)
Pacific Sunwear: www.pacificsunwear.com/n/
# of transactions pages = 3
week of 11/12: 17.42 / 4.12
week of 11/19: 19.35 / 4.16
Saks Fifth Avenue: www.
# of transactions pages = 4
week of 11/12: 15.63 / 1.26
week of 11/19: 15.09 / 0.80 (Best download time this week - tied with Nordstrom)
Victoria's Secret: www.victoriassecret.com
# of transactions pages = 6
week of 11/12: 17.86 / 1.11
week of 11/19: 17.39 / 0.82
*Transaction results are based on measurements taken by Keynote's Transaction Perspective(tm) service once an hour, 5:00am to 9:00pm Pacific Time from 10 major cities in the U.S.**Homepage results are based on measurements taken by Keynote's Perspective(tm) service every 15 minutes, 5:00am to 9:00pm Pacific Time from 25 major cities in the U.S.
Source: Keynote (Nasdaq: KEYN). Keynote, The Internet Performance Authority®, is the worldwide leader in e-commerce benchmarking and Web performance management solutions that improve the quality of e-business.
About the Keynote Internet Benchmark Indexes
Keynote is introducing transaction Benchmarks for various vertical industries, starting with the Keynote Retail Industry Benchmark announced today, and Benchmarks for online banking, and travel and hospitality available the first quarter of 2001. Additionally, Keynote sells complete results for the Keynote Web Broker Trading Index, an industry standard for transactions on 20 of the top online brokerage sites. Other vertical Benchmarks will follow next year. Each Benchmark, listing transaction performance results for 12 leading Web sites, will measure the time it takes to conduct an online transaction, reflecting the experience of online users. The transaction starts with the time it takes to access the site's homepage and move through the steps required to complete the transaction. For Retail, the transaction is conducting a search for apparel; for online banking it is checking an account balance; for travel and hospitality it is making a reservation.
In addition to transaction performance, each Benchmark also includes Web page download performance for each site's homepage. Transaction results are based on measurements taken by Keynote's Transaction Perspective(tm) service once an hour, 5:00am to 9:00pm Pacific Time from 10 major cities in the U.S. Homepage results are based on measurements taken by Keynote's Perspective(tm) service every 15 minutes, 5:00am to 9:00pm Pacific Time from 25 major cities in the U.S.
Results of the Keynote Benchmarks will be updated weekly, with full results available only to subscribers. The Benchmark average will be available on Keynote's Web site at www.keynote.com, and will also appear regularly in leading print and online publications. The Keynote Benchmarks are an important part of Keynote's role as The Internet Performance Authority. Keynote has established industry standards for Web site performance with previous Indexes, including the Business 40 Internet Performance Index, Consumer 40 Index, Broker Trading Index, and Streaming Index.
Availability and Pricing
Pricing for each Keynote Industry Benchmark, including transaction performance and homepage download, is $12,500./month; $10,000./month for the Benchmark only; and $4,000./month for the homepage download only, with a special introductory price of $2500./month for the homepage index through Q1, 2001. The Keynote Retail Industry Benchmark will be sold beginning in January, 2001; the Online Banking and Travel & Hospitality Industry Benchmarks will be available in Q1, 2001.
About Keynote's Transaction Perspective Service
Keynote's Perspective(tm) Transaction service measures the performance and availability of multi-page interactive e-commerce transactions, from cable-modem, DSL and T-1 Internet connections, providing detailed measurement and analysis of each step of a transaction so that e-commerce sites can optimize and assure a consistently high quality of service for their online customers. Perspective(tm) Transaction supports the variety of techniques used in e-commerce transactions today including personalization of individual transaction streams for repeat visitors using persistent-cookie technology as well as interactive browser pop-up windows and javascript menus.
The Keynote Perspective Transaction service employs a unique browser-based recorder that is used to record and play back a transaction sequence at a desktop PC without requiring any complicated scripting language or technical expertise. The recorder captures the exact sequence of web pages, form fields, and hyperlinks that an online user navigates in performing an interactive transaction on a web site. The recorded transaction is then distributed to Keynote's measurement computers on the major Internet backbones where it is executed around the clock at the desired intervals to provide detailed performance results.
About Keynote
Founded in 1995, Keynote (Nasdaq “KEYN”), The Internet Performance Authority®, is the worldwide leader in e-commerce benchmarking and Web performance management services that improve the quality of e-business. The company’s low-cost and hassle-free performance measurement solutions are used by more than 2,700 B2B and B2C e-businesses, Web-hosters, Internet Service and Content Delivery Providers. Keynote Systems, Inc. is headquartered in San Mateo, California. The company can be reached at www.keynote.com or by phone in the U.S. at 650-522-1000.
# # #
Editorial Contacts:
Mary Lindsay
Lindsay PR
(408) 984-7242
mary@lindsaypr.com
Dan Berkowitz
Keynote
(650) 522-1168
dberkowitz@keynote.com
In the first two weeks' results of the Keynote Retail Industry Benchmark(tm), currently underway with the 2000 holiday e-shopping season, Landsend.com, Jcrew.com, LLBean.com and EddieBauer.com led with the best transaction times, all under 10.0 seconds, representing the time it takes for online users to search for an item of apparel. Among the 12 sites in the Benchmark, Landsend.com had the best transaction time the week of November 12, averaging 4.71 seconds, with the slowest time that week of 26.84 seconds. The week of November 19, LLBean.com had the best transaction time, averaging 4.35 seconds, with the slowest time that week at 24.90 seconds. Performance for homepage downloads the first week ranged from Nordstrom, the fastest site with an average of 0.78 seconds, to the slowest site at 4.54 seconds. The second week, Nordstrom.com and Saks.com tied at .80 seconds; with the slowest page download at 5.16 seconds. For the Retail Benchmark, Keynote measured transactions to search for an item of apparel from the time it takes to access the site through each page required to complete the search. The average number of pages per transaction is 3.4, although it varies depending on a particular site's search process.
"Transaction performance is an essential aspect of overall Web site quality of service, particularly for e-commerce sites selling products or services," said Umang Gupta, Chairman and CEO of Keynote. "Keynote's Industry Benchmarks are partly in response to the interest we've found in purchasing the results of our other indexes. As the objective Internet performance authority, Keynote is in a position to help various markets establish standards for transaction performance, much as we have for online trading with the Keynote Web Broker Trading Index(TM)"
Following are the first two weeks' results for the Keynote Retail Industry Benchmark(tm):
The Keynote Retail Industry Benchmark
November 12-18 and 19-25, 2000
Averages are in seconds for Transaction Performance* / Homepage Download**
Overall Benchmark Average:
week of 11/12: 14.62 / 2.52
week of 11/19: 14.46 / 2.29
Bloomingdale's: www.bloomingdales.com
# of transactions pages = 3
week of 11/12: 26.20 / 3.35
week of 11/19: 24.90 / 2.97
Eddie Bauer: www.eddiebauer.com
# of transactions pages = 3
week of 11/12: 7.38 / 1.70
week of 11/19: 6.89 / 1.69
J. Crew: www.jcrew.com
# of transactions pages = 3
week of 11/12: 5.41 / 3.69
week of 11/19: 4.91 / 3.13
JCPenney: www.jcpenney.com/jcp/default.asp
# of transactions pages = 3
week of 11/12: 12.63 / 1.50
week of 11/19: 13.88 / 1.35
Lands' End: www.landsend.com
# of transactions pages = 3
week of 11/12: 4.71 / 1.57 (Best transaction time for the week)
week of 11/19: 6.72 / 1.28
L.L. Bean: www.llbean.com
# of transactions pages = 3
week of 11/12: 7.26 / 2.33
week of 11/19: 4.35 / 2.04 (Best transaction time for the week)
Macy's: www.macys.com
# of transactions pages = 3
week of 11/12: 14.00 / 4.54
week of 11/19: 14.54 / 5.16
Neiman Marcus: www.neimanmarcus.com
# of transactions pages = 4
week of 11/12: 20.14 / 2.52
week of 11/19: 20.83 / 1.82
Nordstrom: www.nordstrom.com
# of transactions pages = 3
week of 11/12: 26.84 / 0.78 (Best download time this week)
week of 11/19: 24.70 / 0.80 (Best download time this week - tied with Saks)
Pacific Sunwear: www.pacificsunwear.com/n/
# of transactions pages = 3
week of 11/12: 17.42 / 4.12
week of 11/19: 19.35 / 4.16
Saks Fifth Avenue: www.
# of transactions pages = 4
week of 11/12: 15.63 / 1.26
week of 11/19: 15.09 / 0.80 (Best download time this week - tied with Nordstrom)
Victoria's Secret: www.victoriassecret.com
# of transactions pages = 6
week of 11/12: 17.86 / 1.11
week of 11/19: 17.39 / 0.82
*Transaction results are based on measurements taken by Keynote's Transaction Perspective(tm) service once an hour, 5:00am to 9:00pm Pacific Time from 10 major cities in the U.S.**Homepage results are based on measurements taken by Keynote's Perspective(tm) service every 15 minutes, 5:00am to 9:00pm Pacific Time from 25 major cities in the U.S.
Source: Keynote (Nasdaq: KEYN). Keynote, The Internet Performance Authority®, is the worldwide leader in e-commerce benchmarking and Web performance management solutions that improve the quality of e-business.
About the Keynote Internet Benchmark Indexes
Keynote is introducing transaction Benchmarks for various vertical industries, starting with the Keynote Retail Industry Benchmark announced today, and Benchmarks for online banking, and travel and hospitality available the first quarter of 2001. Additionally, Keynote sells complete results for the Keynote Web Broker Trading Index, an industry standard for transactions on 20 of the top online brokerage sites. Other vertical Benchmarks will follow next year. Each Benchmark, listing transaction performance results for 12 leading Web sites, will measure the time it takes to conduct an online transaction, reflecting the experience of online users. The transaction starts with the time it takes to access the site's homepage and move through the steps required to complete the transaction. For Retail, the transaction is conducting a search for apparel; for online banking it is checking an account balance; for travel and hospitality it is making a reservation.
In addition to transaction performance, each Benchmark also includes Web page download performance for each site's homepage. Transaction results are based on measurements taken by Keynote's Transaction Perspective(tm) service once an hour, 5:00am to 9:00pm Pacific Time from 10 major cities in the U.S. Homepage results are based on measurements taken by Keynote's Perspective(tm) service every 15 minutes, 5:00am to 9:00pm Pacific Time from 25 major cities in the U.S.
Results of the Keynote Benchmarks will be updated weekly, with full results available only to subscribers. The Benchmark average will be available on Keynote's Web site at www.keynote.com, and will also appear regularly in leading print and online publications. The Keynote Benchmarks are an important part of Keynote's role as The Internet Performance Authority. Keynote has established industry standards for Web site performance with previous Indexes, including the Business 40 Internet Performance Index, Consumer 40 Index, Broker Trading Index, and Streaming Index.
Availability and Pricing
Pricing for each Keynote Industry Benchmark, including transaction performance and homepage download, is $12,500./month; $10,000./month for the Benchmark only; and $4,000./month for the homepage download only, with a special introductory price of $2500./month for the homepage index through Q1, 2001. The Keynote Retail Industry Benchmark will be sold beginning in January, 2001; the Online Banking and Travel & Hospitality Industry Benchmarks will be available in Q1, 2001.
About Keynote's Transaction Perspective Service
Keynote's Perspective(tm) Transaction service measures the performance and availability of multi-page interactive e-commerce transactions, from cable-modem, DSL and T-1 Internet connections, providing detailed measurement and analysis of each step of a transaction so that e-commerce sites can optimize and assure a consistently high quality of service for their online customers. Perspective(tm) Transaction supports the variety of techniques used in e-commerce transactions today including personalization of individual transaction streams for repeat visitors using persistent-cookie technology as well as interactive browser pop-up windows and javascript menus.
The Keynote Perspective Transaction service employs a unique browser-based recorder that is used to record and play back a transaction sequence at a desktop PC without requiring any complicated scripting language or technical expertise. The recorder captures the exact sequence of web pages, form fields, and hyperlinks that an online user navigates in performing an interactive transaction on a web site. The recorded transaction is then distributed to Keynote's measurement computers on the major Internet backbones where it is executed around the clock at the desired intervals to provide detailed performance results.
About Keynote
Founded in 1995, Keynote (Nasdaq “KEYN”), The Internet Performance Authority®, is the worldwide leader in e-commerce benchmarking and Web performance management services that improve the quality of e-business. The company’s low-cost and hassle-free performance measurement solutions are used by more than 2,700 B2B and B2C e-businesses, Web-hosters, Internet Service and Content Delivery Providers. Keynote Systems, Inc. is headquartered in San Mateo, California. The company can be reached at www.keynote.com or by phone in the U.S. at 650-522-1000.
# # #
Editorial Contacts:
Mary Lindsay
Lindsay PR
(408) 984-7242
mary@lindsaypr.com
Dan Berkowitz
Keynote
(650) 522-1168
dberkowitz@keynote.com
Contact Information:
Keynote
Joseph Nchor
Tel:
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Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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Landsend.com (NYSE:LE) and LLBean.com Lead Retail Benchmark With Fastest Online Transactions For the Holidays
Landsend.com (NYSE:LE) and LLBean.com Lead Retail Benchmark With Fastest Online Transactions For the Holidays
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