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Keynote Reporting on E-Commerce Site Performance for the Holidays -- Thanksgiving Week Starts to Put Sites to the Test

(EMAILWIRE.COM, November 28, 2000 ) Here is Keynote's updated report for November 19-25 on the performance and availability of the major e-commerce sites during the holidays. Thanksgiving week tested site performance to a greater extent than previous weeks, with half the sites measured slower than the beginning of the month, and several sites delivering performance twice as slow as the first week of November. Black Friday, November 24, the heaviest shopping day of the year, also saw some site problems. The performance span between the fastest and slowest sites increased significantly. Some highlights: Sites that doubled or almost doubled the time it takes for users to access the site, comparing last week with the first week of November: - Bluelight.com: performance declined by 144.9 %, from an average 3.96 to 9.70 seconds. - EddieBauer.com: performance declined by 133.1%, from 2.39 to 5.57 seconds. - Gap.com: performance declined by 141.1%, from 1.29 to 3.11 seconds. - Walmart.com: performance declined by 129.9%, from 3.48 to 8.0 seconds. - Gateway.com: performance declined by 88.8%, from 2.33 to 4.40 seconds. - Hallmark.com: performance declined by 93.6%, from 3.93 to 7.61 seconds. Sites that experienced degraded performance on Friday, November 24: - Three sites were over 10.0 seconds in performance, exceeding the "8-second rule", which stipulates that users will click away from a site if the page does not download within 8 seconds.: BestBuy.com at 10.65; egghead.com at 11.21; and BlueLight.com at 31.14 seconds. - BestBuy.com also experienced degraded availability, at 47.0%, meaning that more than half the attempts made to access the site that day were unable to do so. - Three sites delivered performance over 6.0 seconds: Macys.com, EddieBauer.com, and Gap.com. In the previous two weeks, no sites exceeded 6.0 seconds on average, except Macys.com in the first week, at 15.69 seconds. - Performance on Friday averaged 4.72 seconds, compared to 3.97 for the week and 2.88 for the prior week. Weekly averages for all sites as a group (for the full week): - 11/5-11: Performance 3.15 seconds / Availability 97.0% - 11/12-18: Performance 2.88 seconds / Availability 95.2% - 11/19-26: Performance 3.97 seconds / Availability 98.3% - 11/24 only: Performance 4.72 seconds / Availability 97.3% The performance span has widened significantly, as follows (based on Full Week's results): - 1st week of November: all sites ranged between 0.67 seconds (FedEx.com) and 4.56 seconds (Amazon.com), except Macys.com at 15.69 seconds. - 2nd week of November: all sites ranged between 0.88 (OldNavy.com) and 5.37 seconds (Macys.com). - 3rd week of November: sites ranged between fedex.com 0.81 (fedex.com) and 13.16 seconds (Macys.com), with six sites exceeding 5.0 seconds. Last year Keynote measured the performance and availability of 10 of the top e-commerce sites during the holidays. Last year, the slowest week was the week before Thanksgiving, and we saw some highly visible site 'failures' in November (notably, KBKids, and some problems with ToysRUs). This week the slowest week so far has been the week of Thanksgiving. The Report below provides you with additional detail for the observations above. We will report and make the results available to you on a weekly basis throughout the holiday season. You can also contact us at any time for real-time updates. The Keynote 2000 e-Shopping Holiday Report serves as an unbiased resource for information and analysis on the quality of service experienced by online shoppers during the holiday season. Regards, Mary Lindsay Lindsay PR, for Keynote 408/984-7242 mary@lindsaypr.com _ _ _ _ _ _ With just 600 hours until Christmas, we are in the prime online holiday shopping season. Keynote Systems (Nasdaq: KEYN), the Internet performance authority™, is conducting its annual measurements of the performance and availability of the major shopping Web sites during the holiday season when online shopping traffic reaches record levels. The Keynote 2000 e-Shopping Holiday Report serves as an unbiased resource for information and analysis on the quality of service experienced by online shoppers during the holiday season. Keynote 2000 e-Shopping Holiday Report (#3) Updated 11/19-11/25/2000 In order by performance of full week's results, 11/19-25: Full Week* Performance / Availability (Performance is in seconds) fedex.com fedex.com/ 0.81 / 99.9% Victoriassecret.com Victoriassecret.com/ 1.16 / 97.7% Buy.com Buy.com/ 1.42 / 98.1% LandsEnd.com LandsEnd.com/ 1.43 / 99.9% Dell.com dell.com/ 1.54 / 98.4% KBKids.com KBKids.com/ 2.04 / 99.7% REI.com rei.com/ 2.29 / 99.0% smarterkids.com smarterkids.com/ 2.36 / 99.6% outpost.com outpost.com/ 2.39 / 99.2% Marthastewart.com marthastewart.com/ 2.72 / 99.4% sharperimage.com sharperimage.com/ 2.88 / 99.9% UPS ups.com/ 2.89 / 100.0% Gap.com gap.com/asp/home.asp?wdid=0 3.11 / 94.7% eToys.com eToys.com/ 3.23 / 99.6% Barnesandnoble.com barnesandnoble.com/ 3.24 / 99.9% Ebay.com Ebay.com/ 3.45 / 99.9% Americangreetings.com americangreetings.com/ 3.51 / 99.5% wine.com wine.com/ 3.53 / 99.8% BestBuy.com BestBuy.com/ 3.70 / 78.6% CDNow.com CDNow.com/ 3.76 / 99.7% Gateway.com gateway.com/ 4.40 / 99.1% Amazon.com amazon.com/ 4.45 / 99.2% egreetings.com egreetings.com/ 4.58 / 99.2% Bloomingdales.com bloomingdales.com/ 4.88 / 97.8% egghead.com egghead.com/ 5.41 / 98.3% EddieBauer.com EddieBauer.com/ 5.57 / 99.3% Hallmark.com hallmark.com/ 7.61 / 99.1% WalMart.com WalMart.com/ 8.00 / 97.8% BlueLight.com BlueLight.com/ 9.70 / 98.0% Macys.com Macys.com/ 13.16 / 98.8% OldNavy.com www.oldnavy.com/ (site changed; no longer being measured) Average of all sites: 3.97 / 98.3% Comparison to Keynote Business 40 Internet Performance Index: week of 11/19-25: 3.38 / 99.3% // 3.8 / 99.21% _ _ _ _ In order by performance for Black Friday only, 11/24: Full Week* Performance / Availability (Performance is in seconds) Average of all sites: 4.72 / 97.3% fedex.com fedex.com/ 0.59 / 99.8% Victoriassecret.com Victoriassecret.com/ 0.93 / 99.4% Dell.com dell.com/ 1.46 / 99.7% LandsEnd.com LandsEnd.com/ 1.57 / 99.8% Buy.com Buy.com/ 1.71 / 98.0% KBKids.com KBKids.com/ 2.04 / 99.7% REI.com rei.com/ 2.21 / 98.9% Marthastewart.com marthastewart.com/ 2.27 / 99.4% smarterkids.com smarterkids.com/ 2.31 / 99.9% UPS ups.com/ 2.36 / 99.9% outpost.com outpost.com/ 2.39 / 99.4% Americangreetings.com americangreetings.com/ 2.52 / 100.0% eToys.com eToys.com/ 2.75 / 99.9% Ebay.com Ebay.com/ 3.02 / 99.7% Barnesandnoble.com barnesandnoble.com/ 3.03 / 100.0% CDNow.com CDNow.com/ 3.46 / 100.0% sharperimage.com sharperimage.com/ 3.60/ 99.8% wine.com wine.com/ 3.69 / 99.5% Amazon.com amazon.com/ 3.83 / 98.5% Gateway.com gateway.com/ 4.00 / 99.7% WalMart.com WalMart.com/ 4.20 / 99.5% Bloomingdales.com bloomingdales.com/ 4.67 98.1% Hallmark.com hallmark.com/ 4.77 / 99.6% egreetings.com egreetings.com/ 5.28 / 99.0% Macys.com Macys.com/ 6.43 / 99.7% EddieBauer.com EddieBauer.com/ 6.49 / 99.1% Gap.com gap.com/asp/home.asp?wdid=0 6.96 / 93.7% BestBuy.com BestBuy.com/ 10.65 / 47.0% egghead.com egghead.com/ 11.21 / 99.2% BlueLight.com BlueLight.com/ 31.14 / 93.5% OldNavy.com www.oldnavy.com/ (site changed; no longer being measured) Average of all sites: 4.72 / 97.3% Comparison to Keynote Business 40 Internet Performance Index: 11/24: Performance: 3.02 seconds Availability: 99.1% _ _ _ _ Cumulative Results (comparison over last 3 weeks): Company Site (www.) Full Week* / Work Hours** Performance / Availability // Performance / Availability Amazon.com amazon.com/ 11/5-11/11: 4.56 / 99.1% // 4.77 / 98.9% 11/12-11/18: 5.15 / 98.8% // 5.66 / 98.5% 11/19-25: 4.45 / 99.2% // 4.76 / 99.3% 11/24: 3.83 / 98.5% Americangreetings.com americangreetings.com/ 11/5-11/11: 3.89 / 80.4% // 4.19 / 79.7% 11/12-11/18: 3.45 / 94.8% // 3.82 / 92.7% 11/19-25: 3.51 / 99.5% // 4.15 / 99.6% 11/24: 2.52 / 100.0% Barnesandnoble.com barnesandnoble.com/ 11/5-11/11: 3.25 / 94.1% // 3.42 / 92.2% 11/12-11/18: 3.19 / 94.6% // 3.48 / 91.6% 11/19-25: 3.24 / 99.9% // 3.36 / 99.9% 11/24: 3.03 / 100.0% BestBuy.com BestBuy.com/ 11/5-11/11: 2.25 / 96.9% // 2.32 / 96.7% 11/12-11/18: 2.27 / 66.1% // 2.44 / 59.7% 11/19-25: 3.70 / 78.6% // 3.53 / 82.5% 11/24: 10.65 / 47.0% Bloomingdales.com bloomingdales.com/ 11/5-11/11: 4.17 / 90.1% // 4.34 / 90.2% 11/12-11/18: 3.34 / 91.9% // 3.50 / 90.4% 11/19-25: 4.88 / 97.8% // 5.27 / 97.4% 11/24: 4.67 98.1% BlueLight.com BlueLight.com/ 11/5-11/11: 3.96 / 97.1% // 4.04 / 97.4% 11/12-11/18: 5.29 / 81.5% // 6.11 / 96.3% 11/19-25: 9.70 / 98.0% // 11.21 / 97.3% 11/24: 31.14 / 93.5% Buy.com Buy.com/ 11/5-11/11: 1.07 / 96.6% // 1.08 / 96.5% 11/12-11/18: 1.23 / 97.6% // 1.29 / 97.5% 11/19-25: 1.42 / 98.1% // 1.46 / 98.0% 11/24: 1.71 / 98.0% CDNow.com CDNow.com/ 11/5-11/11: 3.80 / 99.7% // 3.84 / 99.7% 11/12-11/18: 4.13 / 99.2% // 4.73 / 98.7% 11/19-25: 3.76 / 99.7% // 4.13 / 99.3% 11/24: 3.46 / 100.0% Dell.com dell.com/ 11/5-11/11: 1.82 / 98.7% // 1.96 / 98.4% 11/12-11/18: 1.37 / 99.2% // 1.52 / 98.9% 11/19-25: 1.54 / 98.4% // 1.80 / 97.5% 11/24: 1.46 / 99.7% Ebay.com Ebay.com/ 11/5-11/11: 3.63 / 97.8% // 3.62 / 98.3% 11/12-11/18: 3.10 / 98.8% // 3.40 / 98.8% 11/19-25: 3.45 / 99.9% // 3.92 / 99.8% 11/24: 3.02 / 99.7% EddieBauer.com EddieBauer.com/ 11/5-11/11: 2.39 / 94.9% // 2.46 / 93.8% 11/12-11/18: 2.33 / 96.2% // 2.54 / 96.2% 11/19-25: 5.57 / 99.3% // 6.53 / 99.4% 11/24: 6.49 / 99.1% egghead.com egghead.com/ 11/5-11/11: 3.06 / 97.8% // 3.15 / 94.0% 11/12-11/18: 3.06 / 79.1% // 3.30 / 89.5% 11/19-25: 5.41 / 98.3% // 6.54 / 97.9% 11/24: 11.21 / 99.2% egreetings.com egreetings.com/ 11/5-11/11: 4.30 / 97.7% // 4.09 / 98.1% 11/12-11/18: 4.29 / 97.0% // 5.24 / 96.0% 11/19-25: 4.58 / 99.2% // 4.36 / 99.7% 11/24: 5.28 / 99.0% eToys.com eToys.com/ 11/5-11/11: 2.87 / 99.1% // 2.94 // 99.1% 11/12-11/18: 3.34 / 99.4% // 3.92 / 99.2% 11/19-25: 3.23 / 99.6% // 3.45 / 99.8% 11/24: 2.75 / 99.9% fedex.com fedex.com/ 11/5-11/11: 0.67 / 99.6% // 0.68 / 99.4% 11/12-11/18: 0.98 / 99.2% // 1.09 / 99.2% 11/19-25: 0.81 / 99.9%// 0.88 / 99.9% 11/24: 0.59 / 99.8% Gap.com gap.com/asp/home.asp?wdid=0 11/5-11/11: 1.29 / 98.3% // 1.39 / 98.0% 11/12-11/18: 1.53 / 90.5% // 1.82 / 97.6% 11/19-25: 3.11 / 94.7% // 2.21 / 93.9% 11/24: 6.96 / 93.7% Gateway.com gateway.com/ 11/5-11/11: 2.33 / 97.5% // 2.43 / 97.4% 11/12-11/18: 2.23 / 96.4% // 2.47 / 95.3% 11/19-25: 4.40 / 99.1% // 5.27 / 98.9% 11/24: 4.00 / 99.7% Hallmark.com hallmark.com/ 11/5-11/11: 3.93 / 98.5% // 4.06 / 98.9% 11/12-11/18: 4.04 / 98.9% // 4.82 / 98.6% 11/19-25: 7.61 / 99.1% // 8.81 / 99.0% 11/24: 4.77 / 99.6% KBKids.com KBKids.com/ 11/5-11/11: 1.86 / 98.0% // 1.89 / 97.4% 11/12-11/18: 1.82 / 99.5% // 1.98 / 99.3% 11/19-25: 2.04 / 99.7% // 2.01 / 99.7% 11/24: 2.04 / 99.7% LandsEnd.com LandsEnd.com/ 11/5-11/11: 1.56 / 99.5% // 1.62 / 99.4% 11/12-11/18: 1.86 / 99.3% // 1.92 / 99.0% 11/19-25: 1.43 / 99.9% // 1.56 / 99.9% 11/24: 1.57 / 99.8% Macys.com Macys.com/ 11/5-11/11: 15.69 / 92.9% // 19.85 / 91.5% 11/12-11/18: 5.37 / 95.9% // 6.34 / 96.2% 11/19-25: 13.16 / 98.8% // 11.80 / 99.1% 11/24: 6.43 / 99.7% Marthastewart.com marthastewart.com/ 11/5-11/11: 2.90 / 98.4% // 3.07 / 98.1% 11/12-11/18: 2.73 / 97.2% // 3.05 / 95.9% 11/19-25: 2.72 / 99.4% // 2.88 / 99.1% 11/24: 2.27 / 99.4% OldNavy.com www.oldnavy.com/ 11/5-11/11: 0.86 / 98.9% // 0.92 / 98.8% 11/12-11/18: 0.88 / 98.3% // 1.05 / 97.3% 11/19-25: 11/24: outpost.com outpost.com/ 11/5-11/11: 2.58 / 99.1% // 2.72 / 99.0% 11/12-11/18: 2.57 / 99.4% // 2.73 / 99.2% 11/19-25: 2.39 / 99.2% // 2.43 / 99.2% 11/24: 2.39 / 99.4% REI.com rei.com/ 11/5-11/11: 3.45 / 98.9% // 3.75 / 98.7% 11/12-11/18: 2.70 / 97.7% // 3.41 / 96.3% 11/19-25: 2.29 / 99.0% // 2.65 / 98.3% 11/24: 2.21 / 98.9% sharperimage.com sharperimage.com/ 11/5-11/11: 3.23 / 98.0% // 3.47 / 98.0% 11/12-11/18: 3.53 / 98.9% // 3.94 / 98.3% 11/19-25: 2.88 / 99.9% 11/24: 3.60/ 99.8% smarterkids.com smarterkids.com/ 11/5-11/11: 2.05 / 99.3% // 2.15 / 99.2% 11/12-11/18: 2.21 / 99.0% // 2.51 / 98.7% 11/19-25: 2.36 / 99.6% // 2.42 / 99.6% 11/24: 2.31 / 99.9% UPS ups.com/ 11/5-11/11: 2.71 / 99.2% // 2.83 / 99.1% 11/12-11/18: 2.93 / 97.7% // 3.42 / 96.1% 11/19-25: 2.89 / 100.0% // 3.39 / 100.0% 11/24: 2.36 / 99.9% Victoriassecret.com Victoriassecret.com/ 11/5-11/11: 0.91 / 98.8% // 0.93 / 98.7% 11/12-11/18: 1.16 / 92.6% // 1.41 / 97.2% 11/19-25: 1.16 / 97.7% // 1.30 / 99.4% 11/24: 0.93 / 99.4% WalMart.com WalMart.com/ 11/5-11/11: 3.48 / 96.0% // 3.55 / 95.1% 11/12-11/18: 3.71 / 98.4% // 3.83 / 99.0% 11/19-25: 8.00 / 97.8% // 9.38 / 96.9% 11/24: 4.20 / 99.5% wine.com wine.com/ 11/5-11/11: 3.16 / 97.9% // 3.23 / 97.4% 11/12-11/18: 3.52 / 99.1% // 3.84 / 98.7% 11/19-25: 3.53 / 99.8% // 3.67 / 99.8% 11/24: 3.69 / 99.5% Comparison to Keynote Business 40 Internet Performance Index: Full Week* / Work Hours** Performance / Availability // Performance / Availability week of 11/5-11: 3.96 / 99.2% // 4.90 / 98.9% week of 11/12-18: 3.93 / 99.1% // 4.80 / 98.9% week of 11/19-25: 3.38 / 99.3% // 3.8 / 99.21% Weekly averages for all sites as a group: 11/5-11: 3.15 / 97.0% // 3.38 / 96.7% 11/12-18: 2.88 / 95.2% // 3.24 // 95.7% 11/19-26: 3.97 / 98.3% // 4.27 / 98.3% 11/24 only: 4.72 / 97.3% // NA Source: Keynote (Nasdaq: KEYN). Keynote, The Internet Performance Authority®, is the worldwide leader in e-commerce benchmarking and Web performance management services that improve the quality of e-business. *Full Week measurements are based on all 7 days from 5am - 9pm PST, encompassing the most popular shopping hours throughout the week. **Work Hours measurements are Monday - Friday (11/6 - 11/10) and only include the hours from 5am - 5pm PST covering traditional working hours. Performance is the average time in seconds the URL took to completely download. Availability is the percentage of requests made that resulted in the main page being properly downloaded. A lower availability rate means that Keynote's measurements were not able to download the entire Web page, which may just mean that a particular graphic or page component did not download. Methodology: Keynote is measuring the performance and availability of 31 of the top e-commerce web sites during the holidays, with results provided for the full week (5am-9pm PST for all seven days), and work week (5am-5pm PST Monday - Friday). Measurements are taken over T1/T3 connections from 66 Internet access points in 25 metropolitan areas in the United States, a subset of Keynote’s global network of measurement computers in over 120 locations around the world. Sites are selected based on visitor data collected by Media Metrix and other sources. Note to press and analysts: Call Keynote’s media and analyst-relations hotline at (650) 522-1234 to request more information or an interview. To be added to Keynote’s press-release distribution list, send an email to press@keynote.com.

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