(EMAILWIRE.COM, January 26, 2001 ) After spending twelve years climbing the creative copy writing and directing ladders, mainly for the Lois/EJL Agency of Los Angeles and Health Net Corporation of Woodland Hills, Rob Tuffly has joined Kern Direct, Inc., a leading direct response marketing management firm, as Vice President / Creative Director. Tuffly's charter at Kern is to oversee creative for the agency's multi-million-dollar account base, and supervise the creative staff.In addition, Tuffly will sit on the agency's management council and consult on company-wide policies, procedures and client relationships."Rob's major strength," says President Russell Kern, "revolves around his abilities to translate marketing strategy into creative solutions that help clients leverage their brands. He does this while maximizing response rates, and consequently client sales, to provide the greatest return on their investments. Rob will be a key asset to our personnel ranks." Kern Direct, located in Woodland Hills, California, is dedicated to helping high technology business-to-business marketers with the entire sales lead nurturing process - - from generation, to response, to conversion to revenue - - through the company's exclusive S.U.R.E.-FireTM Direct Marketing Response Planning Process. For more information on Kern Direct, call Jim Obermayer at 1-800-335-4244, or go to www.kerndirect.com.------------------------ Produced for Kern DirectContact: Christel K. Beard, APR CBC (949) 366-9189ckbeard@CompuServe.com------------------------

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