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Indexonly Technologies Partners with INSINC Offering Streaming Multi Media Enhancing Fast Relevant Business Directory Results

 



(EMAILWIRE.COM, February 05, 2001 ) Indexonly Technologies, Inc. ("Indexonly") (OTCBB: IOTI) announced today that they have signed a letter of intent to partner with Interactive Netcasting Systems Inc (INSINC) of Burnaby, BC to offer full streaming media netcasting capabilities to all 20 million Indexonly listed businesses and advertisers. Audio and video streaming products will be developed and marketed ensuring simple and rich content adding enhanced value to Indexonly.com users.

Indexonly has developed a multi-dimensional location based search process that allows users the quickest path to find business information anywhere, anytime. Advertisers will be able to enhance their listings using INSINC audio and video streaming media to provide info clips promoting their products and services. Perey Research predicts the global streaming media market to reach $13.4 billion in 2002. 17% of US companies used streaming media in 1999 and this is projected to double this year (Gartner Group).

The Indexonly - INSINC Partnership

Partnering with INSINC and developing new products with INSINC will allow Indexonly to sell and market unique streaming audio and video clips to enhance and simply users in making their business decisions. Custom designed web cast streaming, including full service moderated web conferencing and live video customer service packages, will be sold by Indexonly, its global franchisees, and affiliate sales force. With the explosive growth in Internet users demands for efficient and rich content information is growing daily. This partnership initiative will allow Indexonly to maximize this "killer application" to accelerate its path to profitability.

"Streaming media is an attractive addition to Indexonly's advertising options," said Peter Ribeiro, President & CEO of Indexonly. "INSINC has the capabilities that our business listings have been looking for and we expect to see this become an important part of our product offering." "Indexonly's on-line business directory is an ideal environment to take advantage of streaming media," said David McIlroy, Director, Media Technology of INSINC. "A business will now be able to convey on demand their marketing message with the impact of TV and Radio advertising, for a fraction of the cost."

Industry Consultant

"Streaming media has a long and rich future ahead of it. But it's not going to be in the entertainment field. Where streaming media is really going to shine is in business applications -- businesses using either online audio or online video to talk to consumers, or to streamline communications within their own internal networks," said Steven Vonder Haar of The Yankee Group, a high-tech research and consulting firm. "You can think of businesses hosting the equivalent of product brochures or even infomercials online promoting their products. This would be something used primarily in big-ticket areas, things like promotions for travel resorts or cruises; perhaps car makers could put videos of their new models online. Even computer makers might promote their products in a multimedia online venue. In other cases, you could see it as way for companies to streamline the way they handle inbound consumer communications -- the idea that a person would rather tune into an online video to get installation instructions than call an 800 number. You could have a situation where consumers get their information faster, with lower cost to the company providing the information assistance. What you're going to see is, instead of people sitting around watching music videos or movies online, we're seeing a movement toward what we call video with a purpose." Check here for an excellent example http://ram.insinc.ca/pln/pln.ram

About Interactive Netcasting Systems

Interactive Netcasting Systems (INSINC) is a leading streaming media infrastructure company. INSINC provides broadcast production services, proprietary presentation tools and high value corporate netcasting solutions. The company's corporate clients include: Globe & Mail's ROB TV, Shaw Communications, Rogers Communications, CTV, CBS, Electronic Arts, CanWest Global, SAP, Sprint, 360 Networks, VISA, Bank of Montreal, SONY, and the United Nations .

About Indexonly Technologies, Inc.

Indexonly Technologies, Inc. has developed and markets its location-based on-line business directory (www.indexonly.com) that provides consumers and businesses with global access to quality, geographically targeted information in any state/province, city or town. Powered by its proprietary and intelligent iSearchBox technology, users can search using multiple search modes such as email address, phone number, zip/postal code, street name and even web site addresses in addition to the traditional company name and business category search modes. Advertisers now have affordable Internet advertising that can be targeted on a global or regional scale - with or without a web site. Indexonly has also successfully combined the proven strategy of franchising with on-line advertising. Established in 1999, Indexonly has sold franchises for over 60 countries, regions and districts since it began its franchise operations and intends to expand internationally through Europe, Asia and South America. With a growing database of over 20 million business listings, organized into 6,500 active categories throughout the US, Canada, Caribbean Islands and Italy, Indexonly is revolutionizing the way people search and businesses advertise on the Internet.

This release contains forward-looking statements, including statements relating to the development of Indexonly's products and services, future operating and financial results and wireless opportunities that are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. The words "believe", "expect", "intend", "anticipate", and/or variations of such words or other similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Potential risks and uncertainties include substantial competition in the advertising market, the uncertainty of market acceptance for Indexonly's products and services, the need to expand Indexonly's network of franchise operators and the uncertainty that Indexonly will be able to successfully expand that network. A more detailed description of the risk factors that could affect actual results include, but are not limited to, those discussed under the heading "Risk Factors" in Indexonly's SB-2/A filing with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Indexonly undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.

All trademarks and registered trademarks are the property of their respective owners.

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Produced for Indexonly Technologies, Inc.

Investor Relations Contact:
David Manning, CA
Chief Financial Officer
1-888-314-1112
info@indexonly.com

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Contact Information:
Indexonly Technologies, Inc.
Joseph Nchor
Tel:
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