(EMAILWIRE.COM, July 17, 2007 ) IncreMental Advantage Presents a Unique Conference on Reputation Management
New Survey to Shed Light on Companies’ Ability to Manage Their Reputations

Princeton, NJ – IncreMental Advantage announced the launch of its unique survey designed to measure the importance that companies attach to the management of their reputations. Professionals engaged in media relations, brand management, investor relations, corporate communications and the like are invited to participate in this survey. The survey may be accessed at the following link: http://www.surveymonkey.com/s.aspx?sm=m9d8OK5ZNXU_2fNnRxtoK6UA_3d_3d

Results of this survey will be released at IncreMental Advantage’s Reputation Management Conference which will take place at the Harvard Club of New York City on November 6, 2007. Attendees will have an opportunity to learn some of the best practices for reputation management by leaders in corporate America.

“A growing number of companies realize that their reputations are not merely a reflection of their relations with the media, employees, vendors, shareholders and regulators. Rather, their reputations are a precursor to their relations with these important stakeholders”, said David Wanetick, Managing Director of IncreMental Advantage. “Thus, forward-thinking companies are developing programs to enhance their reputations as well as are devising crisis management strategies to defend their reputations,” he continued. “There is a lot at stake as research demonstrates direct linkage between a company’s reputation and its market capitalization.”

This conference presents a unique opportunity to listen to leading corporate communications, media relations, investor relations, corporate responsibility officers and brand managers discuss best practices for managing corporate reputation. Sessions include: Overview of Reputation Management; Best Practices for Reputation Management; Case Study - International Best Practices; Crisis Management; Selection and Utilization of Online Technologies; Impact on MORE
Shareholder Values; Measuring Reputation; and, Legal Issues in Promoting and Protecting Corporate Reputation; and a case study on Corporate Reputation Branding presented by Johnson & Johnson.


For additional information on IncreMental Advantage’s Reputation Management Conference or survey, contact Neomi Barazani at 609-919-1895 ext. 100 or Neomi@incrementaladvantage.com.

About IncreMental Advantage: IncreMental Advantage is a think tank that publishes breaking research developments on issues ranging from advertising to water utilities. Our research is highly regarded among institutional investors and senior executives from all over the world. The world’s largest companies sponsor and send their senior executives to our conferences. Our research and events are dedicated to helping senior executives and institutional investors achieve “IncreMental Advantages” in their fields of expertise. Visit IncreMental Advantage online at http://www.incrementaladvantage.com.

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