(EMAILWIRE.COM, October 23, 2001 ) InContext Enterprises, the leading designer of customer-centered applications for advanced technologies, will be holding a three-day, hands-on workshop on contextual design methodology December 3 – 5, 2001, in Harvard, MA. The workshop is created for product and marketing managers, as well as product designers, developers and usability professionals and others involved in design and development who want to stop relying on the latest gimmicks and fads, and start building great experiences for the customers who will use their systems and products. The workshop will feature the following sessions:

·Day 1: How to collect and work with individual customer data
·Day 2: Building one picture of the customer population
·Day 3: Structuring a usable system

In the past, product designers typically based their creations on technological possibilities, which led to products that were hard to use and not always very useful. The Contextual Design methodology helps product designers gain a deeper understanding of customers as the basis of design, so the resulting products are both useful and usable. Drawing on techniques from a range of fields, it guides designers to in-depth understanding of how people work. The workshop will overview the entire Contextual Design process, from discovery through design and testing. The process was developed and formalized by InContext founders Karen Holtzblatt and Hugh Beyer over the past 13 years.

Who: InContext Enterprises
What: Contextual Design Workshop
Where: Blanchard House
249 Ayer Road
Harvard, MA 01451
When: December 3-5, 2001
Registration: Via the World Wide Web at http://www.incent.com/courses/cdwsignup.html
Via telephone at 888/ 892-0800

About InContext
Founded in 1992, InContext is the leading designer of customer-centered product concepts, product suites, communication and learning environments, leading edge portals and online business communities. InContext offers learning services in the Contextual Design methodology. It also provides strategic market research into the potential impact of new technologies. InContext founders, Karen Holtzblatt and Hugh Beyer, developed the Contextual Design methodology, which is taught in universities and conferences around the world. Their book, Contextual Design: Defining Customer-Centered Systems, has received 5-star reviews from Amazon.com readers. Business clients include Microsoft, SAP, i2, and Nokia. Based in Concord, Massachusetts, InContext employs 20 designers and is privately held. (For more information visit http://www.incent.com/.)

For more information about InContext, or to schedule a time to meet with Karen Holtzblatt or another member of the InContext executive management team, please contact Maura Winson at 617/520-9106 or winson@collaborative.com, or Lori Flickinger at 617/ 520-9139 or flickinger@collaborative.com.

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InContext Enterprises
Maura Winson
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