(EMAILWIRE.COM, October 31, 2001 ) ATLANTA - Gelignite Communications a new Atlanta-based marketing communications firm dedicated to serving the needs of technology firms in the United States, Canada and worldwide, announced today that it has signed Toronto-based ActionFront Data Recovery Labs for public relations services. ActionFront is Gelignite's first Canadian client.

ActionFront provides services out of offices in Toronto, Buffalo, N.Y., Santa Clara, Calif., Atlanta, Ga. and Tokyo and was recently named to Deloitte and Touche's Fast 500 list of fast-growing technology companies. Gelignite will provide ActionFront with marketing communications counsel and public relations services.

"With 90 percent of our services provided in the United States, ActionFront was seeking a firm that would understand the Canadian business environment but also be able to provide expertise in U.S. media relations," said ActionFront President Nick Majors. "As Gelignite provides this expertise and shares ActionFront's aggressive dedication to client service, it is an ideal partner."

The Gelignite team works primarily with high technology companies with a business-to-business focus. Gelignite’s service offering includes media relations, marketing consulting, media training, research analyst relations, crisis management and trade show support. Current clients include companies in the financial, healthcare and marketing fields.

“ActionFront is a world industry leader in data recoveries with clients around the world and such trend-setting initiatives as being the first data recovery company to offer complimentary evaluations," said Gelignite President and CEO Jason C. Williams. "We believe the selection of Gelignite to handle ActionFront’s media relations efforts to be an endorsement of our ability to quickly and effectively secure the kind of exposure that demonstrates this leadership to ActionFront’s audiences.”

The Gelignite team has directed public relations activities on three continents. In addition to Williams, who has directed accounts at some of the world’s largest public relations firms, Gelignite's management team also includes Vice President of Strategic Planning Daniel-Robert Gooch, a Canadian with high tech public relations experience in both the U.S. and Canada.

About ActionFront Data Recovery Labs

ActionFront Data Recovery Labs Inc. is a privately held corporation founded in 1989 by Nicholas Majors. Based in Toronto with offices in Santa Clara, Calif., Atlanta, Buffalo and Tokyo, the company's sole business activity is recovering data files and lost information from downed or inaccessible storage devices and network servers. With a current staff of 35 and sales approaching $7 million, ActionFront is a world leader in this highly specialized field of computer services. ActionFront also is the first data recovery company in the world to be certified to the ISO 9001:2000 standard and is the only data recovery company named to Deloitte and Touche's Fast 500 ranking of the fastest growing technology companies in North America.


About Gelignite Communications

Named after the Australian word for dynamite, Gelignite Communications is an Atlanta-based marketing communications firm dedicated to working with fast-growing business-to-business companies. The Atlanta-based company is made up by a young, energetic team of public relations professionals from the United States and Canada with a well-earned international reputation for exposure of growing technology companies through consistent and positive press coverage. Gelignite’s service offering includes media relations, messaging consulting, strategic counsel, media training, research analyst relations, crisis management and trade show support. For more information, please visit its Web site at www.gelignite.net.

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Contact Information:
Gelignite Communications
Daniel-Robert Gooch
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