(EMAILWIRE.COM, February 06, 2001 ) Kern Direct, a leading direct response marketing management firm, and the Business Marketing Association, the premier international organization for business-to-business marketers, are co-sponsoring a live Internet seminar and showcase, entitled S.U.R.E.-Fire Direct Response Marketing. This 45-minute seminar, which marketers can attend from the convenience of their own office, takes place on Wednesday, February 28th, at 10:00 a.m. Pacific Time, 1:00 p.m. Eastern Time. It is hosted by Kern Direct president, Russell M. Kern. Free of charge to qualified business marketing registrants, the seminar includes a free mailed copy of the S.U.R.E.-Fire Response Planner, a no-nonsense guide to lead generation and conversion. The first 75 business marketers to log on to and attend the seminar, will also receive a free copy of the soon-to-be-released book, S.U.R.E.-Fire Direct Response Marketing, being published by NTC Contemporary/McGraw Hill, and authored by Russell M. Kern. The seminar will outline a process whereby business-to-business direct marketers can increase the quantity and quality of leads generated by their marketing activities, and dramatically improve their marketing return on investment. Other points to be addressed include: integrating online and offline strategies to maximize results constructing value-added Web sites and Internet seminars to capture rich prospect profiles using eCultivation techniques to better nurture and convert prospects into customers avoiding costly campaign failures implementing best practices in integrated B2B lead generation To sign up, or for more information, go to www.kerndirect.com/seminar/internet_event.htm. Instructions are provided on how to register and what computer system capabilities are necessary. The event facilitator, Digevent.com, will provide technical help for any questions you might have. Attendees are encouraged to register at least 24 hours in advance. Kern Direct, located in Woodland Hills, California, is dedicated to helping high technology business-to-business marketers with the entire sales lead nurturing process - - from generation, to response, to conversion to revenue - - through the company's exclusive S.U.R.E.-Fire® Direct Marketing Response Planning Process. For more information on Kern Direct, call 1-800-335-4244, or go to www.kerndirect.com. -------------------Produced for Kern DirectEditorial contact:Christel K. Beard, APR CBC (949) 366-9189 -------------------

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