(EMAILWIRE.COM, July 26, 2001 ) Rockford, IL -- The E-target.com Data Center fuses two concepts into one, email list management and advertisement brokerage. Such a system will save email newsletter publishers a great deal of time and money, as it is free to utilize and actually generates a constant stream of revenue. "This system will not make publishers rich over night", explains Brent Livingston, Founder and CEO of E-development.com, Inc. owning company of E-target.com. "...it will create a steady flow of revenue and decrease if not eliminate current email list management costs."

Email list management typically costs hundreds if not thousands of dollars a month for each list a publisher maintains. E-target.com Data Center completely eliminates list management fees, as the service is free. Such a service can be offered, as E-target.com will continue to generate revenue through the sale of ad inventory within email newsletters utilizing the Data Center.

Both Advertisers and Publishers will have access to data such as detailed demographics, campaign results, real-time inventory counts and price structure, and a whole slue of other features, such as Dormant Tracking, which is a proprietary feature of E-target.com. Mr. Livingston believes, "The key here is standardization of data from demographic profiling to price structure. Currently, this data is all over the place, making the purchase of email inventory within email newsletters a very tedious task. The E-target.com Data Center corrects this problem...Media Buyers will be throwing kisses our way. I guarantee it!"

Advertisers will be able to accomplish online research, create RFPs, and order via the web with no human interaction if so desired. Of course, Media Buyers may still simply call and have a sales rep do all the work.

Publishers will decrease their distribution costs, increase ad revenue, and will never need to deal with the sale of ad inventory again unless so desired, as E-target.com Sales Reps take care of the entire process from fielding calls to scheduling. A Publisher will only need to accept or decline the ad copy.

Mr. Livingston comments, "Email Newsletter Publishers will find this system to be a breath of fresh air". He also mentioned that the system has been built with four years of experience dealing with both publishers and media buyers, and the system is intended to be just as fair, friendly, and useful to both sides of the spectrum.
Created in 1998, E-target.com, division of privately owned and operated E-development.com, Inc., is a permission email-marketing network representing email newsletter publishers. E-target.com is located at 1806 South Alpine Road; Suite F, Rockford, Illinois 61108. E-target.com can be reached at 888-399-6313 or visited at http://www.e-target.com.

Contact Information:
E-development.com, Inc.
Joseph Nchor
Tel:
Email us


This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.