(EMAILWIRE.COM, November 29, 2000 ) Free program brings an end to boring e-mails

Tel Aviv, Israel: – IncrediMail Ltd., the pioneer in the field of experience personalized e-mail, announced that it has launched IncrediMail, a powerful, free-of-charge e-mail program enriched with customization tools and personalization features. IncrediMail enables e-mail users to personalize and customize electronic communication to reflect their mood or personality through a growing collection of letters, images, sounds, e-cards, 3D effects, and notifiers.

“We’re excited that e-mail users can now access IncrediMail’s feature rich tools and creative design elements,” said Yaron Adler, Co-founder and CEO of IncrediMail Ltd. “The launch of IncrediMail marks the evolution of a free e-mail program providing individuals with the creative latitude to express themselves.”


IncrediMail cater to both private home users, seeking a more engaging user experience while personalizing their e-mail messages beyond standard text, and businesses, seeking to create branding in their outgoing corporate e-mail correspondence. IncrediMail offers a wide array of special features. The following IncrediMail tools are now available in e-mail:

Notifiers: Vivid animated characters will announce the arrival of new e-mail. You can select the notifiers based on your preference. For example, a butler will pop up at the bottom right portion of your screen and elegantly announce the arrival of you new e-mail.

Letters: IncrediMail offers an ever-growing assortment of Letters for your e-mail. Letters include colorful backgrounds and patterns together with fonts, textual special effects and style, all combined to bring about a specific e-mail theme.

D Effects: Feel the thrill of your e-mails being sent and received, just like in the movies. With IncrediMail’s 3D effects, simple tasks such as sending, receiving, deleting, forwarding or previewing your e-mails will never bore you again.

Animations: Exciting and lively animations will enliven the body of the e-mail message—not as attachments.

Sounds: Spice up your e-mails with exciting sound clips that will appear as part of the message and come to life with the click of a mouse.

Handwritten Signatures: IncrediMail offers an easy-to-use, built-in tool for you to add your personalized handwritten signature to certify your e-mails.

Electronic Greeting Cards: IncrediMail offers a wide array of e-cards in various topics for every occasion. The recipient of an IncrediMail e-card gets a real e-mail e-card directly to his e-mail program, which he can immediately view, forward or save, rather than a link to someone else’s site. With IncrediMail, e-cards operate more like a flavorful e-mail.

Web and Daily Gallery: IncrediMail’s Web gallery offers the users a wide ever-growing collection of letters, images, sounds, e-cards and notifiers to choose from. Adding any of the above elements from IncrediMail’s Web gallery couldn’t be more simple—just click on the preview and the element is automatically imported into the program ready to be used.

“E-mail is the most widely used application on the Internet,” said Mr. Adler. “92% of people who use the Internet primarily get online to use e-mail. E-mail has already proven it’s popularity. Now the public is just waiting to communicate with their friends, family, and colleagues in a way that expresses their personality and is fun to use.”

IncrediMail, which was created by a group of Israeli entrepreneurs, was conceived to look just like e-mail in the movies. IncrediMail’s feature rich tools were inspired by such movies as Mission Impossible, Disclosure, The Insider and Copycat. While creating IncrediMail, the development and product design team put emphasis on four basic principles: Experience, Personalization, Ease-of-Use and Functionality.


About IncrediMail Ltd.

IncrediMail Ltd., was founded in October 1999 by Ofer and Yaron Adler. With the debut of IncrediMail e-mail program, the company has positioned itself as a pioneer in the field of experience personalized e-mail. IncrediMail Ltd. is headquartered in Tel Aviv, Israel, home to some of the most creative and innovative Internet companies of the last decade including: ICQ, the developer of instant messaging; CheckPoint, the originator and world leader of firewall solutions; VocalTech, a pioneer in voice-over-IP technology and BackWeb, a leader in push technology. IncrediMail will be opening its U.S. operations in the first quarter of 2001. The company currently employs over 25 highly capable, technical and creative people.

Company Contact:
IncrediMail Ltd.
Gil Lavie, VP Marketing
marketing@incredimail.com

Contact Information:
IncrediMail
Melissa Rogers
Tel:
Email us


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