(EMAILWIRE.COM, August 12, 2007 ) San Francisco — If you’re starting an e-commerce enterprise or online sales site and need a legal perspective, SafeSelling.org is a great place to start.

Launching today at the American Bar Association Annual Meeting in San Francisco, SafeSelling.org is a free online legal resource for individuals and small businesses interested in starting e-commerce enterprises or venturing into online sales. Developed by the ABA Section of Business Law’s Cyberspace Law Committee , this site is organized around frequently asked questions that arise during the creation, launch and operation of an online store or other e-commerce venture.

“We wanted the site to be intuitive for the typical small business owner,” said Jonathan Rubens, editorial director of SafeSelling.org. “From obtaining a domain name to protecting customer privacy, our SafeSelling.org site offers a complete range of logically listed mini-topics to help our target audience find the facts they need.”

Other topics found on the site include payment processing, delivery and fulfillment, selling out-of-state or internationally, advertising and marketing, and customer authentication and security.

SafeSelling.org is a companion site to the recently updated Safeshopping.org — another Cyberspace Law creation which provides information about purchasing items safely on the Web. In addition, the committee offers an interactive guide and commentary to privacy, security and consumer law issues.


For more information on SafeSelling.org, visit the site at www.safeselling.org or contact Jonathan Rubens at jrubens@mbvz.com . Further information on the interactive guide, including how to purchase, is available at www.abanet.org/abastore/index.cfm?section=main&;fm=Product.AddToCart&pid=5070573CD.


With more than 60,000 members, the Section of Business Law is one of the ABA’s largest sections. It provides business lawyers with education and analysis that furthers the development and improvement of business law and helps its members serve their clients competently, efficiently and professionally.

With more than 413,000 members, the American Bar Association is the largest voluntary professional membership organization in the world. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law in a democratic society.


Contact: Suzanne Cibotti

Online: www.abanews.org

Phone: Aug. 9 to 14, ABA Press Room

415/348-4558

Phone: After Aug. 14, 312/988-6142

E-mail: cibottis@staff.abanet.org

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