(EMAILWIRE.COM, July 01, 2003 ) Midland, Michigan, USA —— Dow Corning Corporation announced today the launch of an exciting new tool to provide hair care formulators and industry scientists with the most up-to-date information and the newest technologies for silicones in hair care formulations. The Hair Care Solutions with Dow Corning Silicones CD-Rom provides a detailed perspective on silicone technology and its uses in hair care solutions.

Targeted towards formulators who are constantly looking for the newest technologies to pass on to the consumer, the Hair Care Solutions with Dow Corning Silicones CD-Rom provides a detailed look at these topics:
· An introduction to Dow Corning and its silicone-based performance-enhancing solutions
· Information on silicone trends, hair care trends, and the science behind the multiple benefits of silicones in hair care applications
· Information on silicones in shampoos, conditioners and styling products
· Product selector guides for Dow Corning silicones, as well as technical articles and benefit and property summaries

“We felt that we needed to provide the hair care industry with a tool that could help formulators develop products that delivered the multiple benefits demanded by the consumer,” said Erik Gyzen, Dow Corning’s Major Market Strategy Leader for Hair Care. “This CD is a total solution, and it gives scientists over 500 pages of information on Dow Corning silicones, their uses, and the sensory, aesthetic and delivery benefits they provide.”

The CD-Rom is available from Dow Corning’s Beauty and Personal Care Solutions business, within the company’s Life Sciences Industries group. To order a copy, please visit www.dowcorning.com/personalcare..

About Dow Corning

Dow Corning (www.dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicon-based technology and innovation, offering more than 7,000 products and services, Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning’s annual sales are outside the United States.

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Visit Dow Corning’s personal care Internet site at www.dowcorning.com/personalcare.

Note: Please refer reader inquiries generated by this release to Dow Corning Corporation, P.O. Box 1769, Midland, MI 48641-1769 or to Stacey Chapin at stacey.chapin@dowcorning.com.

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