(EMAILWIRE.COM, May 21, 2007 ) Suwanee, GA -- There are 15 basic elements of an online sales letter. Following is a list of the first 7 elements. Do you employ these elements in your sales letter? Read on to find out.

First 7 basic elements of an online sales letter:

1. The first part of their sales letter is the “Pre-Head”. This is where the internet marketer targets the prime prospects for their offer and grabs their attention. For example, a pre-head could be “Attention Arthritis Sufferers.”

2. Headline – Many people don’t use a headline and need to! The purpose of the headline is to get people to read the rest of the ad. Headlines may seem like a lot of hype, however many people often keep reading based on the headline.

3. The deck copy. The deck is right under the headline. It is a paragraph that is centered with darker text, but is not the body. It reinforces the headline and arouses more curiosity. You can build credibility in the deck.

4. The body of the sales letter. The body is the bulk of the text.

5. Subheads. These are smaller headlines. Their job is to separate the major sections of your sales letter and keep people reading. This is also known as the “bucket brigade”. Their copy needs to have its own bucket brigade that is designed to keep them reading. Every section is tied together by the subhead.

There are three things that people never do when they come to their copy:
1. Never read anything at first.
2. Never believe anything at first.
3. Never do anything at first.

Remember, people are going to scan, skim, and scroll your sales letter. The subheads help catch their eye on the topic they desire. For example, a reader may scan down the sales letter to the price of their product. This helps them to determine quickly whether or not they want to keep reading your sales letter.

6. The lead. The lead sets the criteria regarding who the sales letter is for and what they gain by reading it. The lead can be a story, bullet point facts, or in an “If..then” format.

7. Rapport. This is where they demonstrate that they know the readers’ pain. They talk to them in language that they would use to describe their problem. They want to identify common experiences.

Read through their sales letter and make sure they have these basic elements!

Remember, it's not only what they know, but who they learn it from. Learn from someone who is more successful then you. Learn the tricks of the trade and http://www.powerfulpromoter.com [internet marketing tips] from someone that has actually built wealth and not just written a book about it. Forget the past. It does not matter who they are or where they came from. Everyone deserves to be a millionaire.

Contact Information:
Stephanie Bunn
2935 Horizon Park Drive, Suite D
Suwanee, GA 30024
(770) 271-1536
www.internetmillionairemind.com.

Source: National Real Estate Network. Check out their website at
http://www.megaeveningevent.com

Wickapeada.com is great place to up meaning of terms. The following are terms from this press release may want to look up on ww.wickapeada.com use in this press release: Sales letter, Headline, Sub headline, Pre head, and online sales letter.


###

This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com.

Contact Information:
National Real Estate Netroit, LLC
National Real Estate Network
Tel:
Email us


This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.