(EMAILWIRE.COM, January 12, 2001 ) VANCOUVER, BC. - Destiny Media Technologies, Inc. (OTCBB: DSNY) is pleasedto announce the appointment of Mr. David Lawrence as CEO of the company.Mr. Lawrence will join the company on an interim basis and will help buildthe sales and marketing infrastructure needed to fully exploit Destiny’ssuite of streaming and media distribution products. The current CEO andfounder of the company, Steve Vestergaard, will remain on as President andChief Technology Officer.“Mr. Lawrence brings to Destiny a solid track record in sales and businessdevelopment”, states Destiny President, Steve Vestergaard. “Of keyimportance to Destiny is the success he enjoyed as co-founder of thehardcover book distribution company, Reading’s Fun Ltd.”Mr. Lawrence was responsible for building the sales organization, bottomline revenue generation, strategic deployment of resources and recruitingand product development of Reading’s Fun Ltd. Launched in November of 1990,the company’s revenues grew at the rate of 225% annually for five years. In1999, with annual sales well above $200 million, the company was renamed“Books are Fun” and sold to Reader’s Digest for $380 million US.“I can not think of a better opportunity than this to lend my skills to”,says Mr. Lawrence about his new role with Destiny. “The technology thatDestiny has developed is leading edge and they have positioned themselves totake advantage of some key market opportunities. The technology speaks foritself and is now gaining market adoption. It is our job now to take fulladvantage of this opportunity. My objective is to help move this company toits next stage of growth. The sustainable level at which Destiny has chosento operate over the past three months has been exactly what was needed.Destiny is now focused and ready to build out its sales force. It is time tofulfill the promises to our shareholders”.Destiny also announces that Mark Lotz, the CFO has resigned to pursue aposition as CFO of Golden Capital Securities. The company is sorry to seeMr. Lotz leave and wishes him the best in his new endeavors. Mr. Lotz willprovide part time consultant services to Destiny and the company’s corporatesecretary will assume responsibilities until a new CFO is appointed.Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader indeveloping easy-to-use tools and enabling technologies to distribute digitalmedia through the Internet. The company's suite of streaming anddownloadable products includes: MPE™ (http://www.destinympe.com), acomplete, secure media distribution system that provides e-commerce anddigital rights management directly from within an MP3-compatible multimediafile; Clipstream™ (http://www.clipstream.com), a java-based tool whichenables web pages, e-mail and banners to stream audio without the use of aplayer; Video Clipstream™ (http://www.videoclipstream.com), a prototypetechnology for embedding streaming video into a web page or e-mail; and theRadioDestiny Broadcaster™ (http://www.radiodestiny.com), which allows a userto webcast live or scripted internet radio from a computer to anyone on theInternet. Established in 1991, the company is headquartered in Vancouver,Canada.For more information, contact:Destiny Media Technologies, Inc.Media: Investment Community:Ed Kolic Arni JohannsonChief Operating Officer Investor Relations604-609-7736 ext. 224 604-609-7736 ext. 239ed@dsny.com arni@dsny.com“Safe Harbor'' statement under the Private Securities Litigation Reform Actof 1995: This release contains forward looking statements that are subjectto risks and uncertainties, including, but not limited to, the impact ofcompetitive products and pricing, product demand and market acceptance, newproduct development, reliance on key strategic alliances, availability ofraw materials, the regulatory environment, fluctuations in operating resultsand other risks detailed from time to time in the Company's filings with theSecurities and Exchange Commission.

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