Delano and Middleberg Partner to Offer Turnkey e-Marketing Services and Applications
Companies Combine Marketing Domain Expertise with Intelligent eCRM Applications to Offer Unified Solution for Managing Full-Scale Marketing Operations
(EMAILWIRE.COM, December 07, 2000 ) TORONTO and NEW YORK --- Delano Technology Corporation (NASDAQ: DTEC), a leading provider of intelligent interaction-based e-business and CRM solutions for the enterprise, and Middleberg 1.2.1, an interactive agency focusing on one-to-one online direct marketing, today announced a strategic relationship to market and deliver a
comprehensive, turnkey offering that combines industry-leading customer
interaction technology with best practices in direct marketing. The
combination of Middleberg's domain expertise in marketing along with
Delano's intelligent eCRM applications will enable organizations to turn to
a unified source for managing full-scale marketing operations.
"Delano and Middleberg are founded on the same guiding
principals: to drive bottom-line results for our customers. These and the
other tremendous synergies between our two companies will enable us to
deliver a well rounded set of marketing services that drive greater return
on our customer's investments and foster long-term customer loyalty," said
Chris Hayes, General Manager of Middleberg 1.2.1. "Delano has been very
successful in delivering solutions that enable enterprises to intelligently
manage all aspects of customer interaction, and are now providing Middleberg
with the enabling technology to close the loop on our customer's online
marketing initiatives."
Middleberg 1.2.1 is part of Euro RSG Interactive, ranked as
one of the top five interactive marketing agencies worldwide. Its customers
include such notables as BMG Entertainment, Hoovers Online, CBS MarketWatch,
MTV Online, Greenpeace.org, Sony, and Nickelodeon. While Middleberg 1.2.1
provides four key services that focus on customer acquisition, including
e-mail marketing, affiliate marketing, grassroots marketing, and search
engine and directory optimization, Delano's eCRM application suite,
Delano(tm) Customer Velocity(tm), addresses interactions throughout the
entire customer lifecycle. This includes applications for customer
retention through automated one-to-one e-marketing campaigns, surveys,
newsletters, and online customer service.
"As an industry-leading interactive marketing agency,
Middleberg is now well positioned to provide joint customers with the
expertise required to analyze, define, create, and execute on their
marketing programs," said John Foresi, president and CEO of Delano. "While
our partnership enables each of us to focus on our domain expertise, we are
able to come together to deliver a seamless offering that not only takes
customer interaction to the next level, but also sets the standard for
turnkey online marketing solutions."
Delano and Middleberg will be kicking off its partner
initiatives with upcoming educational breakfast seminars in New York and San
Francisco, focusing on customer retention in the Internet economy. In
addition to the strategic relationship, both Delano and Middleberg 1.2.1 are
also taking advantage of the services and technology provided by the
respective companies. While Delano is using Middleberg for its search
engine and directory optimization services, Middleberg is using Customer
Velocity to conduct some internal marketing initiatives. Middleberg is also
using Delano's e-business platform, the Delano e-Business Interaction
Suite(tm), to manage time and expense reporting across the organization.
About Delano Technology Corporation
Delano Technology Corporation is a leading provider of
e-business solutions that enable an enterprise to intelligently interact
with its customers and trading partners, for fast measurable results.
Delano's solution includes robust e-business and analytic platforms, a fully
integrated eCRM application suite, and advanced analytic applications.
Delano's solution is powering some of today's leading enterprises, including
Charles Schwab, Nortel Networks, Commerx (for PlasticsNet.com), Ericsson,
Macromedia, and i2 Technologies. Delano is headquartered in Toronto, Canada,
with offices across North America, Europe, and Asia Pacific. For additional
information, contact Delano Technology Corporation, 302 Town Centre
Boulevard, Markham, ON, L3R 0E8; www.delanotech.com.
About Middleberg 1.2.1 Euro RSCG Interaction
Middleberg 1.2.1 Euro RSCG Interaction is an interactive
agency that provides one-to-one marketing services designed to acquire and
retain customers. The company's core services include: E-mail Marketing;
Affiliate Marketing; Search Engine and Directory Optimization; Viral &
Grassroots Marketing; and, Customer Relationship Management (eCRM).
Middleberg 1.2.1 has applied its "one to one" approach to help clients drive
site traffic, build brand recognition, increase page views and sales,
broaden registration and membership bases and maintain customer
relationships. All services include strategy and complete implementation -
from beginning to end. Located centrally in mid-town Manhattan, Middleberg
1.2.1 has successfully implemented strategies for such world-renowned
clients as MTV.com, VH1.com, The Metropolitan Museum of Art, HBO.com, Sony,
and Teen People Online. For more information on Middleberg 1.2.1, please
visit http://www.middleberg121.com/.
-###-
Delano, Customer Velocity, and the e-Business Interaction
Suite are trademarks of Delano Technology International SRL. All other
company and product names mentioned are the trademarks or registered
trademarks of their respective companies.
Forward-looking statements in this press release, including
statements relating to the anticipated benefits from the relationship with
Middleberg 1.2.1 are made pursuant to the "safe harbor" provisions of the
United States Private Securities Litigation Reform Act of 1995. Investors
are cautioned that such forward-looking statements involve risks and
uncertainties, including, without limitation, risks relating to rapid
technological change and increased levels of competition within our
industry, our ability to manage growth, continued acceptance of our
products, intellectual property rights and other risks detailed from time to
time in our filings with the United States Securities and Exchange
Commission.
Andrew Wagar
PR Coordinator
Delano Technology Corporation
tel: 905-947-2841
fax: 905-947-2120
email: awagar@delanotech.com
"Building E-business with Unparalleled Velocity."
http://www.delanotech.com
comprehensive, turnkey offering that combines industry-leading customer
interaction technology with best practices in direct marketing. The
combination of Middleberg's domain expertise in marketing along with
Delano's intelligent eCRM applications will enable organizations to turn to
a unified source for managing full-scale marketing operations.
"Delano and Middleberg are founded on the same guiding
principals: to drive bottom-line results for our customers. These and the
other tremendous synergies between our two companies will enable us to
deliver a well rounded set of marketing services that drive greater return
on our customer's investments and foster long-term customer loyalty," said
Chris Hayes, General Manager of Middleberg 1.2.1. "Delano has been very
successful in delivering solutions that enable enterprises to intelligently
manage all aspects of customer interaction, and are now providing Middleberg
with the enabling technology to close the loop on our customer's online
marketing initiatives."
Middleberg 1.2.1 is part of Euro RSG Interactive, ranked as
one of the top five interactive marketing agencies worldwide. Its customers
include such notables as BMG Entertainment, Hoovers Online, CBS MarketWatch,
MTV Online, Greenpeace.org, Sony, and Nickelodeon. While Middleberg 1.2.1
provides four key services that focus on customer acquisition, including
e-mail marketing, affiliate marketing, grassroots marketing, and search
engine and directory optimization, Delano's eCRM application suite,
Delano(tm) Customer Velocity(tm), addresses interactions throughout the
entire customer lifecycle. This includes applications for customer
retention through automated one-to-one e-marketing campaigns, surveys,
newsletters, and online customer service.
"As an industry-leading interactive marketing agency,
Middleberg is now well positioned to provide joint customers with the
expertise required to analyze, define, create, and execute on their
marketing programs," said John Foresi, president and CEO of Delano. "While
our partnership enables each of us to focus on our domain expertise, we are
able to come together to deliver a seamless offering that not only takes
customer interaction to the next level, but also sets the standard for
turnkey online marketing solutions."
Delano and Middleberg will be kicking off its partner
initiatives with upcoming educational breakfast seminars in New York and San
Francisco, focusing on customer retention in the Internet economy. In
addition to the strategic relationship, both Delano and Middleberg 1.2.1 are
also taking advantage of the services and technology provided by the
respective companies. While Delano is using Middleberg for its search
engine and directory optimization services, Middleberg is using Customer
Velocity to conduct some internal marketing initiatives. Middleberg is also
using Delano's e-business platform, the Delano e-Business Interaction
Suite(tm), to manage time and expense reporting across the organization.
About Delano Technology Corporation
Delano Technology Corporation is a leading provider of
e-business solutions that enable an enterprise to intelligently interact
with its customers and trading partners, for fast measurable results.
Delano's solution includes robust e-business and analytic platforms, a fully
integrated eCRM application suite, and advanced analytic applications.
Delano's solution is powering some of today's leading enterprises, including
Charles Schwab, Nortel Networks, Commerx (for PlasticsNet.com), Ericsson,
Macromedia, and i2 Technologies. Delano is headquartered in Toronto, Canada,
with offices across North America, Europe, and Asia Pacific. For additional
information, contact Delano Technology Corporation, 302 Town Centre
Boulevard, Markham, ON, L3R 0E8; www.delanotech.com.
About Middleberg 1.2.1 Euro RSCG Interaction
Middleberg 1.2.1 Euro RSCG Interaction is an interactive
agency that provides one-to-one marketing services designed to acquire and
retain customers. The company's core services include: E-mail Marketing;
Affiliate Marketing; Search Engine and Directory Optimization; Viral &
Grassroots Marketing; and, Customer Relationship Management (eCRM).
Middleberg 1.2.1 has applied its "one to one" approach to help clients drive
site traffic, build brand recognition, increase page views and sales,
broaden registration and membership bases and maintain customer
relationships. All services include strategy and complete implementation -
from beginning to end. Located centrally in mid-town Manhattan, Middleberg
1.2.1 has successfully implemented strategies for such world-renowned
clients as MTV.com, VH1.com, The Metropolitan Museum of Art, HBO.com, Sony,
and Teen People Online. For more information on Middleberg 1.2.1, please
visit http://www.middleberg121.com/.
-###-
Delano, Customer Velocity, and the e-Business Interaction
Suite are trademarks of Delano Technology International SRL. All other
company and product names mentioned are the trademarks or registered
trademarks of their respective companies.
Forward-looking statements in this press release, including
statements relating to the anticipated benefits from the relationship with
Middleberg 1.2.1 are made pursuant to the "safe harbor" provisions of the
United States Private Securities Litigation Reform Act of 1995. Investors
are cautioned that such forward-looking statements involve risks and
uncertainties, including, without limitation, risks relating to rapid
technological change and increased levels of competition within our
industry, our ability to manage growth, continued acceptance of our
products, intellectual property rights and other risks detailed from time to
time in our filings with the United States Securities and Exchange
Commission.
Andrew Wagar
PR Coordinator
Delano Technology Corporation
tel: 905-947-2841
fax: 905-947-2120
email: awagar@delanotech.com
"Building E-business with Unparalleled Velocity."
http://www.delanotech.com
Contact Information:
Delano Technology Corporation
Joseph Nchor
Tel:
Email us
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Delano Technology Corporation
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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Companies Combine Marketing Domain Expertise with Intelligent eCRM Applications to Offer Unified Solution for Managing Full-Scale Marketing Operations
Companies Combine Marketing Domain Expertise with Intelligent eCRM Applications to Offer Unified Solution for Managing Full-Scale Marketing Operations
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