Delano Empowers Enterprises to Build Profitable Customer Relationships With ‘Discovery Marketing’
Releases First Integrated Operational and Analytic CRM Application in Less Than Three Months Following Acquisition of Digital Archaeology
(EMAILWIRE.COM, February 12, 2001 ) TORONTO -- Delano Technology Corporation (NASDAQ: DTEC), a leading provider of customer relationship management solutions for the enterprise, today announced Delano™ Discovery Marketing™, an analytical e-marketing application that enables organizations to better understand their customers and add intelligence to their online marketing campaigns. Discovery Marketing represents the first phase of product integration following Delano’s recent acquisition of Digital Archaeology. In less than three months following the acquisition, Delano has been able to bring to market a completely integrated customer relationship management (CRM) solution that combines best of breed e-marketing practices with world-class analytics.
Using Discovery Marketing, organizations can collect and analyze customer data from multiple touch points in the enterprise. The resulting analysis can then be used to drive more intelligent customer interactions using Delano Velocity Marketing™, an e-marketing application for event-triggered, one-to-one e-mail marketing campaigns, interactive surveys, and personalized newsletters. The integrated analytical e-marketing solution enables organizations to identify the most profitable customers and prospects, and improve conversion rates in marketing campaigns through highly targeted special promotions and offers. In addition to providing in-depth segmentation of customer information to increase sales from new and existing customers, Discovery Marketing also enables organizations to analyze segments against various criteria-such as demographics-to identify cross-sell and up-sell opportunities.
“The release of Discovery Marketing is a significant milestone for Delano. It enables us to take advantage of the biggest areas of growth in technology spending as forecasted by industry analysts, and provides us with the opportunity to demonstrate our market and technology leadership through the rapid integration of two separate CRM and analytic applications and platforms,” said John Foresi, chief executive officer of Delano. “By combining operational and analytical e-marketing applications, Delano customers will be able to profile and effectively target their most profitable customers and prospects, for even greater return on investment (ROI).”
According to an article by Rod Johnson published in The AMR Research Report on Customer Management Strategies, January 26, 2001, “Over the last six months Delano has dramatically expanded its application functionality, acquired a marketing analytic application from Digital Archeology, and presented itself as linked to business value rather than technological elegance. As a result of all this activity, Delano's entrance into the CRM space is credible, with specific strength in the relationship marketing space. …All things considered, Delano remains a company to watch in CRM, especially as it continues to add functionality to its powerful platform.”
Together, Discovery Marketing and Velocity Marketing provide a unified view of the customer across an organization to enable intelligent, event-driven interactions that increase customer acquisitions and drive loyalty. The applications leverage the inherent flexibility, scalability and ease of customization of underlying analytical and e-business platforms, providing strategic benefits to customers including rapid implementation (days and weeks) and reduced time to increased ROI.
About Delano Technology Corporation
Delano provides the fastest and most flexible way to effectively build, understand and intelligently manage customer relationships. The company’s e-marketing and e-service software solution combines advanced analytics with rich interaction capabilities. By providing a unified view of customer interactions across multiple touch points throughout an organization, Delano enables enterprises to very quickly gain the customer insight required to build and improve customer relationships. Delano’s dynamic solution empowers organizations to build profitable relationships and reduce time to financial benefit through increased revenue. Delano’s customers include industry-leading new economy, Fortune 50 and Global 2000 enterprises including Charles Schwab, Warner Music Group, Nortel Networks, Ericsson, and i2 Technologies. Delano is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; www.delanotech.com . Delano. What Customer Relationships Should Be.
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Delano, Discovery Marketing, Velocity Marketing, and ‘What Customers Relationships Should Be’ are trademarks of Delano Technology International SRL. Digital Archaeology and Discovery Suite are registered trademarks of Digital Archaeology Corporation. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.
Forward-looking statements in this press release, including statements relating to the anticipated benefits from Delano Technology Corporation’s launch of Discovery Marketing, are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission.
Media Contacts
Jodi Echakowitz
Delano Technology Corporation
T: 905-947-2167
E: jodi@delanotech.com
Jennifer Bowcock
Alexander Ogilvy Public Relations
T: 404-881-2379
E: jbowcock@alexanderogilvy.com
Using Discovery Marketing, organizations can collect and analyze customer data from multiple touch points in the enterprise. The resulting analysis can then be used to drive more intelligent customer interactions using Delano Velocity Marketing™, an e-marketing application for event-triggered, one-to-one e-mail marketing campaigns, interactive surveys, and personalized newsletters. The integrated analytical e-marketing solution enables organizations to identify the most profitable customers and prospects, and improve conversion rates in marketing campaigns through highly targeted special promotions and offers. In addition to providing in-depth segmentation of customer information to increase sales from new and existing customers, Discovery Marketing also enables organizations to analyze segments against various criteria-such as demographics-to identify cross-sell and up-sell opportunities.
“The release of Discovery Marketing is a significant milestone for Delano. It enables us to take advantage of the biggest areas of growth in technology spending as forecasted by industry analysts, and provides us with the opportunity to demonstrate our market and technology leadership through the rapid integration of two separate CRM and analytic applications and platforms,” said John Foresi, chief executive officer of Delano. “By combining operational and analytical e-marketing applications, Delano customers will be able to profile and effectively target their most profitable customers and prospects, for even greater return on investment (ROI).”
According to an article by Rod Johnson published in The AMR Research Report on Customer Management Strategies, January 26, 2001, “Over the last six months Delano has dramatically expanded its application functionality, acquired a marketing analytic application from Digital Archeology, and presented itself as linked to business value rather than technological elegance. As a result of all this activity, Delano's entrance into the CRM space is credible, with specific strength in the relationship marketing space. …All things considered, Delano remains a company to watch in CRM, especially as it continues to add functionality to its powerful platform.”
Together, Discovery Marketing and Velocity Marketing provide a unified view of the customer across an organization to enable intelligent, event-driven interactions that increase customer acquisitions and drive loyalty. The applications leverage the inherent flexibility, scalability and ease of customization of underlying analytical and e-business platforms, providing strategic benefits to customers including rapid implementation (days and weeks) and reduced time to increased ROI.
About Delano Technology Corporation
Delano provides the fastest and most flexible way to effectively build, understand and intelligently manage customer relationships. The company’s e-marketing and e-service software solution combines advanced analytics with rich interaction capabilities. By providing a unified view of customer interactions across multiple touch points throughout an organization, Delano enables enterprises to very quickly gain the customer insight required to build and improve customer relationships. Delano’s dynamic solution empowers organizations to build profitable relationships and reduce time to financial benefit through increased revenue. Delano’s customers include industry-leading new economy, Fortune 50 and Global 2000 enterprises including Charles Schwab, Warner Music Group, Nortel Networks, Ericsson, and i2 Technologies. Delano is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; www.delanotech.com . Delano. What Customer Relationships Should Be.
-###-
Delano, Discovery Marketing, Velocity Marketing, and ‘What Customers Relationships Should Be’ are trademarks of Delano Technology International SRL. Digital Archaeology and Discovery Suite are registered trademarks of Digital Archaeology Corporation. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.
Forward-looking statements in this press release, including statements relating to the anticipated benefits from Delano Technology Corporation’s launch of Discovery Marketing, are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission.
Media Contacts
Jodi Echakowitz
Delano Technology Corporation
T: 905-947-2167
E: jodi@delanotech.com
Jennifer Bowcock
Alexander Ogilvy Public Relations
T: 404-881-2379
E: jbowcock@alexanderogilvy.com
Contact Information:
Delano Technology Corporation
Andrew Wagar
Tel:
Email us
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Delano Technology Corporation
Andrew Wagar
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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