(EMAILWIRE.COM, February 27, 2001 ) Don Shula, winningest football coach in history, announced that Dave Shula has been promoted to President of Shula's Steak Houses, L.P.

The promotion formalizes the importance of maintaining the leadership of the Shula brand within the Shula family. "Shula's is not only a restaurant brand but my family name. It is important to me that we ensure it is always being represented with the highest standards". said Dave Shula.

Dave Shula has worked as Executive Vice President of Shula's Steak Houses for the past three years and during that time Shula's has grown rapidly. When Dave Shula joined Shula's Steak Houses, L.P. in 1997, Shula's only had six restaurants. Today, Shula's has over 22 restaurants and growing, making Shula's one of the top five steak houses in America. Shula's is also in the process of finalizing 6 more restaurants by the end of this year, which we hope will end 2001 with over 30 restaurants.

In his new position, Dave Shula's responsibilities will include ensuring the quality of the brand and will stress the demand for excellence at his restaurants. As President, Dave will also be the spokesperson for restaurant industry conferences and organizations. Other promotions within the Shula organization include Andy Younts to Chief Operating Officer and Paul Aviles to Chief Information Officer.

Coach Shula

Coach Shula will continue his position as Proprietor and Board of Director of Shula's Steak Houses, L.P. "Having my son at the helm makes it easy for me to enjoy my freetime knowing that our family name will always be represented with the highest standards. My son and I have worked hard these past few years to build a restaurant brand that we can be proud of. Now it is time for me to step back with Dave as President and let him lead the company. I get a great deal of pride knowing that he will be my successor for Shula's Steak Houses."said Don Shula.

Don Shula attributes his success in his restaurants to focusing on creating ravings fans by concentrating on food and service, not advertising. "It is money better spent on the customer already in your door then the customer that may come through your door", said Don Shula. Dave agrees with his dad's philosophy with his statement of "The name may get you in the door, but the quality of your experience will bring you back."

Perfect Season

The theme for Shula's Steak House is a virtual museum of the 1972 Miami Dolphins' 17-0 perfect season, the NFL's only unbeaten team. The décor includes pictures and game balls from the '72 season. The menus are hand painted on NFL footballs then personally hand signed by Coach Shula himself.

The restaurant's reputation has been built on serving the "biggest and the best", which includes Certified Angus Beef. The menu features generous portions, including a signature 48-ounce porterhouse steak. Presently, Shula's has over 10,000 members of the Shula's 48 oz club. These members are able to view their name and how many times they ate Shula's 48 oz. Steak on our web site, www.donshula.com.

Shula's Steak2

Shula's Steak2 has been named one of the top ten sports restaurants in America by the Sportscasters Guide and one of the country's High Five Sports Restaurants by Men's Health Magazine. Each restaurant is a sports hall of fame, with memorabilia from the most celebrated sports superstars. Fans are able to enjoy big, flavorful, juicy steaks in a casual setting while enjoying the latest in sports viewing technology with state-of-the-art video walls housing dozens of big-screen televisions.

Shula's on the Beach

Shula's on the Beach offers spectacular ocean views from every room in its two restaurant locations (Key West, FL and Ft. Lauderdale, FL). The restaurant offers an upscale menu in an elegant, sports themed atmosphere and features Shula's famous steaks as well as fresh seafood, including lobster.

For more information about Shula's, please check our web site at www.donshula.com.

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Produced for Shula's Steak Houses

Contacts:

Bill Herman
Shula's Steak Houses
(305) 820-8035 Phone
(305) 820-8067 Fax
bill.herman@donshulahotel.com

Contact Information:

Joseph Nchor
Tel:
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