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DVD - In A Box


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(EMAILWIRE.COM, October 08, 2002 ) SUGGESTED ANCHOR LEAD: Home entertainment systems continue to grow in popularity, with everything from bigscreen TVs to surround sound receivers. And by far, the most popular software used in these systems are DVDs, which have taken the industry by storm. Roberta Facinelli has more. (:56)

SCRIPT: Look at a typical American family's movie collection and you're probably going to find a bunch of DVDs. In fact, DVD sales are growing three times as fast as the VHS tape format. And nearly half of all households have a DVD system. This format has become so popular that companies are beginning to use them as giveaway premiums. In a first in the industry, General Mills and Columbia Tristar Home Entertainment are giving away four collectible DVD titles on boxes of six Big G cereals. Pam Kermisch is with General Mills.

CUT: (Kermisch) We have been bringing families together over bowls of cereal for generations. We think giving away family oriented movies and TV shows on DVD will be a natural extension of this, to bring families together through entertainment.

SCRIPT: With the cereal promotion and the affordability of DVD entertainment systems, great home video libraries can be created, that might once have been out of reach for most people. I'm Roberta Facinelli.

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Produced for General Mills

Contact:

Pam Becker 763-164-2470

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Contact Information:
General Mills
Joseph Nchor
Tel:
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