(EMAILWIRE.COM, August 24, 2006 ) LOS ANGELES – Vivid Entertainment Group, the world’s leading producer of adult films, has signed a licensing agreement for apparel and novelty gifts with ICUP Inc., a licensing and distribution firm which represents major brands in the music and entertainment fields. ICUP licensed properties include Family Guy™, the Rolling Stones, Pink Floyd, AC/DC and KISS among others.

ICUP will launch the new product line officially at the MAGIC Marketplace Show in Las Vegas August 28-31 (booth # AL 9911) with special appearances by the famous Vivid Girls, who will sign autographs and pose for snapshots.

Under terms of the deal ICUP is creating a variety of products, including a range of colorful T-shirts for men and women with provocative legends as well as a variety of fun gift items including a puzzle, a card game and barware.

“ICUP is a gift company with a propensity toward sex and rock n’ roll, so the Vivid product is perfect for us,” says ICUP’s Steven Trachtenberg. “We have received commitments from several national chains and we expect enthusiasm for the product to be fabulous when we get to the MAGIC show August 28th.”

“This is exactly the kind of licensing partner we love to have,” says Steven Hirsch, co-founder and co-chairman of Vivid. “They understand Vivid’s crossover appeal to mainstream and are highly experienced and well-established in their business category. They also know how to have fun with their product designs, manufacture with outstanding quality and have excellent distribution.”


About Vivid:
The Vivid Entertainment Group is the world’s leading adult film company. Founded in 1984, Vivid pioneered the “Vivid Girl” concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing, virility supplements, condoms, snowboards, calendars and comic books. The company is known for its innovative technological advances such as full function DVDs, a fast growing wireless program that is already active in 20 countries, its Burn-to-DVD technology and its popular website www.vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. The best selling hardcover book How to Have a XXX Sex Life: The Ultimate Vivid Guide, was co-authored by the Vivid Girls and published by HarperCollins. The company started the Vivid-Alt imprint in 2006. For more information contact rm@vivid.com.


About ICUP:
ICUP Inc. is a manufacturer and distributor of original, licensed and branded novelty products and apparel. Their customers range from the smallest "mom-and-pop" stores to the largest national-chain retailers and everywhere in between. Established in 1998, ICUP has expanded its product
portfolio from games, t-shirts and barware for the party-minded consumer to an ever-growing line of licensed merchandise. Following the acquisition of Fox's Family Guy license in 2003, ICUP has created a line of products for such legendary rock n' roll acts as AC/DC, The Rolling Stones, Pink Floyd and KISS. Always with an eye toward the future, ICUP has recently been granted the license to produce items for Vivid Entertainment, Club Jenna and luxury car maker Cadillac.

For more information contact jackie@vivid.com or 212-338-0050

Contact Information:
Vivid
Allan Priaulx
Tel:
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