(EMAILWIRE.COM, June 17, 2002 ) Cosmopolitan Television Latinoamérica, a 24-hour channel for young women inspired by Cosmopolitan magazine, will premiere on July 1, 2002 to five million subscribers, the largest cable network launch ever in Latin America. The announcement was made yesterday by Bruce Paisner, vice president of The Hearst Corporation and deputy group head of Hearst Entertainment & Syndication, and Claudio Bevilacqua, CEO of PRAMER SCA, a subsidiary of Liberty Media International (LMI). Hearst and LMI are equal partners in Cosmopolitan Television Latinoamérica.

Cosmopolitan Television will be available on the basic lineup of most major MSOs and DTHs in Spanish-speaking Latin America. Hearst Entertainment & Syndication will be responsible for the channel's content, while PRAMER will be in charge of all other services involved in the management of the network.

Cosmopolitan Television comes to Latin America with a history of proven success. It was launched in Spain in 2000 as a partnership between Hearst and MultiPark Madrid, S.A. and is currently the country's top-rated women's network.

"Cosmopolitan Television will be launched with very wide distribution throughout the region, plus strong advertising support. This combination, in addition to very solid programming, is our guarantee of success," said Bevilacqua. "The channel's profile is unique in Latin America and has enormous potential in terms of both subscription and advertising sales."

"Our partnership with PRAMER and LMI in this venture allows the companies to attain mutually beneficial objectives," said Paisner. "It provides Hearst with an ideal vehicle for growing the Cosmopolitan television network concept, while for PRAMER it affords the opportunity to launch a product with great appeal for Latin American viewers."

Cosmopolitan Television's programming in Latin America will feature international hit series such as Sex and the City, Melrose Place, and European sensation St. Tropez; films dealing with subject matter that appeals to women; Guia Cosmo (Cosmo Guide), a daytime block focusing on fashion, beauty, travel and trends, which includes the original production Cosmo Look, where world famous stylists offer beauty tips; and the most "Cosmo" programming fringe of all, Sexo de Noche (Sex at Night), a primetime block featuring exclusive formats with a more daring style, like Café Caliente (Hot Coffee) -- a lively talk-show dealing with sexual topics, hosted by Venezuelan star Ivonne Reyes and Spanish actor Luis Lorenzo -- and Consulta Cosmo (Cosmo Advice), an informative question and answer program that explores sexuality from the feminine point of view.

In addition, the lineup will include monthly specials highlighting Latin American figures and opinions, as well as original shows produced in the region.

"Although we understand that each country has its own customs, Cosmopolitan's themes are universal, and that is why the magazine is so popular," said Cynthia Hudson-Fernandez, senior vice president of Cosmopolitan Television, who led the team that created the channel. "Love, passion, fun and the desire to be informed are things that all women have in common. At Cosmopolitan TV we look for the world's best programs and formats and present them in a very Cosmo way. That's what makes it unique."

Hearst Entertainment & Syndication is a unit of The Hearst Corporation (www.hearst.com), one of the largest diversified communications companies in the U.S. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, Internet businesses, television production and distribution, newspaper features distribution, and real estate.

PRAMER SCA (www.pramer.com.ar) is a company dedicated exclusively to producing, distributing and commercializing content in Spanish and Portuguese for PAY-TV systems. Owned by Liberty Media (www.libertymedia.com) and established in Argentina, PRAMER currently holds the top position in Latin America for the amount of networks wholly owned and distributed, becoming the leading television company in the Spanish-speaking market. PRAMER's 25 networks are currently distributed in 24 countries, reaching a market of more than 12 million subscribers.

Liberty Media International (LMI) is a wholly owned subsidiary of Liberty Media Corporation (NYSE: L, LMC.B) which owns interest in a broad range of video programming, broadband distribution, interactive technology services and communications businesses. Liberty Media and its affiliated companies operate in the United States, Europe, South America and Asia some of the world's most recognized and respected brands, including Encore, STARZ!, Discovery, USA, QVC, Court TV and Spring PCS.

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Produced for Hearst Magazines

Contacts:

Paul Luthringer
The Hearst Corporation
212-649-2540
pluthringer@hearst.com

Mike Ericson
Liberty Media International
720-875-6481
mike@libertymedia.com

Axel Escudero
Pramer
011-54-11-4778-6328, Buenos Aires
aescudero@pramer.com.ar

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Contact Information:
Hearst Communications, Inc.
Joseph Nchor
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