(EMAILWIRE.COM, September 26, 2001 ) Cardmine, Inc. (www.Cardmine.com) an exclusive worldwide marketing partner of MJ Net Entertainment AG for the MJ FanPostCard, announced on September 25 that it is operating charitable activities to raise additional funds for Michael Jackson's "What More Can I Give" effort in light of the recent terrorist attacks on America.

On Sunday Sept. 16th, Michael Jackson announced a fund raising effort to help raise $50 million to benefit survivors and families of victims of last week's terrorist attacks in New York and Washington, D.C. Jackson will be recording a new song, titled "What More Can I Give", along with the involvement of many fellow musicians, including Destiny's Child, Mya, Britney Spears and Justin Timberlake of 'N Sync, with others lining up to be part of this charitable effort.

Cardmine, a viral marketing service creates "Internet paper postcards" that are sent by friends to friends, who receive the cards by regular mail. The postcards take the form of CollectibleCards, a CouponCards, GiftCards or other compelling promotions. The "Michael Jackson CharityCard" will be available on www.myMJworld.com, www.cardmine.com and other websites and can be sent anywhere in the world. As the first US-marketing partner of Jackson's enterprise, MJ Net Entertainment AG, Cardmine will be donating $4 of the $5 face value for each card sent on behalf of a Jackson Fan. Advertisers are invited to match the donations on a pay-per-card basis.

"Even though Cardmine has developed an extremely effective marketing service, its viral outreach can be put to good use in other ways," said Harald Neidhardt, founder and CEO of Cardmine. "Michael Jackson and MJ Net Entertainment AG, relied on us to help with both the entertainer's come back concerts and upcoming release of his new album and especially as a New York based company, we feel honored to help relieve the difficulties facing the victims and their family members of the September 11th tragedy."

About Cardmine, Inc.

Founded in March 2000, Cardmine, Inc., is a privately held international company based in New York with an office in Hamburg, Germany. Cardmine's Internet Paper Postcard(TM) is an integrated, viral-marketing advertising medium that has the ability to reach consumers worldwide, both online and off. The postcards are supported by personalized digital print and database technologies that allow user inputs from the Web to be sorted, printed and mailed globally in a timely, efficient manner. Clients can profit from this powerful consumer-to-consumer technique by reaching people who are off-line. These clients can significantly increase their return-on-investment with Cardmine's low-cost and highly targeted medium. Cardmine combines the convenience of the Internet with the physical and emotional impression of a postcard to create a new marketing channel.

"Cardmine," "The Internet Paper Postcard," and "Viral Sampling" are trademarks of Cardmine, Inc.

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Produced for Cardmine, Inc.

CONTACT:
Annie Turn
RLM Public Relations
(212) 741-5106 ext. 13
annie@speedPR.com

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Contact Information:
Cardmine, Inc.
Joseph Nchor
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