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British Telecommunications plc U.S. Conferencing Subsidiary Selects Salesnet to Mobilize U.S. Sales Team

Leading Global Provider of Telecommunications Services Equips U.S. Conferencing Headquarters with Sales Process Management Solution and Services

(EMAILWIRE.COM, September 24, 2001 ) Boston, MA — Salesnet, the award-winning Web-based provider of Sales Process Management (SPM) and automation, announced today that the Braintree, MA headquarters of BT Conferencing Inc., a U.S. subsidiary of British Telecommunications plc (BT), has implemented its suite of sales improvement products and services.

BT Conferencing Inc. provides audio, video, and Web-based remote meeting services, supported by BT’s global networking infrastructure. Members of its inside and outside sales team, as well as its marketing department, are up and running on Salesnet’s SPM application.

“British Telecommunications plc is a very successful worldwide communications group,” said Mike Doyle, chairman and CEO of Salesnet. “Its recent expansion into the U.S. with BT Conferencing Inc. has incorporated our suite of Sales Process Management (SPM) products and services to be part of its growth. Salesnet’s Professional Services Team (PST) has worked hand-in-hand with BT Conferencing Inc. to build and automate an effective sales process and to help train users on the customized SPM application. We look forward to working alongside BT Conferencing Inc. to continually provide best-in-class sales improvement consulting services and products that facilitate a smooth and profitable sales process.”

“We studied offerings from other SFA/CRM providers such as salesforce.com, UpShot, and SalesLogix,” explained Jim Tedesco, vice president of inside sales for BT Conferencing Inc. “But, they only provided contact management. We wanted Sales Process Management (SPM), and in our opinion, of all the companies we looked at, we believe that Salesnet provided the best overall application.”

“Salesnet provides intuitive capabilities from uploading our cold-call and Fortune 2500 lists with its Import Wizard, to being able to access mission-critical files in the Document Library. And, for a business establishing itself, such as BT Conferencing Inc., defining its successful best practices can be a challenge, so it’s nice to know that Salesnet’s Professional Services team is here to help us document and improve our processes, customize the application to fit our business environment, and train our users.”

About BT Conferencing Inc.
BT Conferencing Inc. is a U.S. subsidiary of British Telecommunications plc (BT). BT also has a UK division known as BT Conferencing. BT Conferencing is the leading provider of conferencing services in the UK and Europe. BT Conferencing Inc. provides audio, video, and Web-based remote meeting services and is supported by BT’s global networking infrastructure, ensuring reliability and scalability. BT Conferencing Inc.’s services enable customers to share presentations, documents, applications, voice and video spontaneously in a seamless environment. Additional information is available at www.btconferencing.com.

About Salesnet
Salesnet (www.salesnet.com), founded in 1997, provides a premium suite of Sales Process Management (SPM) products and services to businesses of all sizes worldwide. Based in Boston, MA in the United States, Salesnet is leading the evolution and transformation of Sales Force Automation (SFA) by addressing the need for Sales Process Management (SPM). By recognizing that typical SFA packages lack a basic connection to the fundamentals, Salesnet focuses on the methodology behind successful selling. Salesnet’s Business Solutions Consultants guide companies in assessing their sales processes through a collaborative SPM evaluation that identifies best business practices. After the initial diagnosis, Salesnet’s Web-based SPM technology is delivered to the entire sales team. Salesnet’s unique features include its patent-pending Process Builder, a comprehensive Report Writer, and unlimited customizable data fields. Salesnet can be accessed wirelessly by more than 25 preferred mobile devices.

In conjunction with its SPM technology, Salesnet offers a Web-based marketing automation module that fosters continual top-of-mind awareness with current and potential customers. The company’s customer base currently spans 50 countries, including the U.S., Mexico, Brazil, India, China, Singapore, and the United Kingdom.

Contact Information:
Salesnet
Donna Roveto
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Leading Global Provider of Telecommunications Services Equips U.S. Conferencing Headquarters with Sales Process Management Solution and Services

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