(EMAILWIRE.COM, March 22, 2002 ) -- Just in time for the world's most well known televised event, MGA Entertainment's award winning fashion doll line BratzTM has teamed up with light-up jewelry maker Yanova Ltd. to wear hip GloGear necklaces for the Star-Studded Academy Awards® weekend! BratzTM wearing GloGear can be seen high atop overlooking Tinseltown on their very own billboards (see picture art) at the corner of Sunset Blvd. and Highland Ave., one block away from where the Oscars® will take place at the brand new Kodak Theatre on Sunday, March 24. A second stylin' sign lights up the town at Sunset and LaBrea Ave, also in Hollywood.

"MGA is thrilled that the BratzTM have arrived in Hollywood for this very special event weekend wearing funky fashions accented by cool light-up GloGear jewelry," said MGA Entertainment's CEO Isaac Larian. He added, "The BratzTM style is an inspiration to tween girls all around the world."

"We are excited to 'outfit' the BratzTM, one of the hottest doll collections around, which are known for their unique style and fashion awareness," said Lance Kushner, Co-President of Yanova. "GloGear adds a new dimension to their personalized style, just as it has with so many celebrities and fans of our light-up jewelry."

The MGA Entertainment / Yanova agreement includes BratzTM licensed GloGear; battery powered light-up jewelry featuring the likenesses of the BratzTM, along with light-up shapes such as stars and other icons.

Yasmin, Cloe, Sasha, and Jade; The BratzPackTM (www.bratzpack.com) were the winners of the People's Choice Toy of the Year award, held recently in New York City. These four funky, fully articulated fashion dolls sport all of the style and flair of today's alternative fashion culture. New for Spring 2002: Beach Party BratzTM, a limited edition sporting cool summertime fashions and accessories, as well as a refresh to the original 2001 BratzTM doll line that includes all new springtime fashions and looks. Coming soon to retail, exciting BratzTM licensed products for girls ages 7 to 12, ranging from fashion-inspired apparel to lifestyle accessories, all created with today's tween fashion attitude in mind.

MGA Entertainment, with headquarters just north of Los Angeles, California offers innovative lines of proprietary and licensed products for consumers and children of all ages, ranging from the traditional to hi-tech. With distribution worldwide, MGA's products are sold virtually everywhere. Visit online at: www.mgae.com

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Produced for MGA Entertainment

Contacts:

For MGA Entertainment:
Dave Malacrida
Director of Public Relations
818.894.2525 x178
dmalacrida@mgae.com

For Yanova Ltd:
Lance Kushner
Co-President
212.725.7278 x11
lance@yanova.com

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Contact Information:
MGA Entertainment, Inc.
Joseph Nchor
Tel:
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