(EMAILWIRE.COM, June 08, 2006 ) Miami Beach, FL -- The challenge for the partnership of 2B Worldwide & Frank Design was the strategic positioning of several symbiotic companies as one cohesively branded collaboration. Communicating the unique integration of companies in a single brochure was strategically sparked by, “The vision of like-minded companies that design, build, market, sell products and services for people who demand to be something other than square,” said Brett Malden, Principal of 2B Worldwide.

The use of translucent paper in the creation of the Zeitgeist brochure was as brilliant as it was challenging… “We needed a paper that fit the concept, so to us, a semi-translucent sheet was the smart call. We french folded the text pages for maximum function,” said Todd Houser, Creative Director of Frank Design. The combination of materials and manufacturing techniques provided the perfect balance between design (brand image) and functionality (readability) resulting in a very desirable communications solution for the client.

“The translucency of the paper was an integral part of communicating the Zeitgeist concept. The 48# Reich CT Soft worked flawlessly on press, it fulfilled it's mission admirably and we were all very pleased with the results.” said Andrew Smith, Production Director of Frank Design. The final size of the brochure is 5” x 7”, which is the perfect size for a pick-n-go brochure. “The use of perfect binding and a custom blend PMS Cool Grey 9 took the clients breath away.”

(www.2bworldwide.com)
(www.frankdesign.com)

Media Inquiries:

John Mark Strahan
johnmark@premap.com

Contact Information:
2B Worldwide
John Strahan
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