(EMAILWIRE.COM, September 03, 2001 ) Now that kids are back in school and parents aren't spending days at the pool and nights in the treehouse, it's time to take advantage of late summer shopping.

With consumers cautiously spending, they can find fashionable clothes and get the best bang for the buck at mass market stores. Denim is big and the hottest denim trends are found at discount stores, which means outfitting the family affordably is practically a given. Some popular brands, like Wrangler Hero, Riders, Wrangler Hero Outdoor Gear, Timber Creek by Wrangler, Brittania, Chic, Wrangler for Women, Rustler and Gitano offer hot trends with cool price tags. Here's what you'll find:

PLUS. As America grows, jeans grow, too. Riders offers lines designed for larger women not willing to compromise style for comfort. For example, Riders offers updated finishes and styles with the Relaxed Fit, Carpenter, Buckle Back and Rebecca jeans.
CLEANING UP. Denim continues to simplify, with pockets and hammer loops (still popular extras) trimmed down to yield sleeker silhouettes. For instance, Riders features a Carpenter Jean, minus the hammer loop, while Wrangler for Women's "Weekend Wear" collection offers relaxed, simplified styles in lightweight denim with subtle detailing.
FINISH. Different finishes means denim diversity. Expect to see variations of crosshatch on styles from Wrangler Hero Boys, Riders and Brittania. Embroidery is big and Riders has an adorable tulip and baby chick design for infants and toddlers.
COLOR. Deep autumn hues are strewn throughout men's and women's styles. From shades of cinnamon and tints of wine to caramel tones and especially variations of olive, most lines embody new hues, reinforcing the denim trend towards richer colors.
FUNCTION. Function is hot as useful pockets, hammer loops and more heavyweight fabric provide durable, attractive denim, as seen with Rustler's Professional Line. Creeping onto shelves last spring, camouflage and fatigue-colored denim will hit hard this fall and are reflected in new styles of Wrangler Hero and Wrangler Hero Outdoor Gear, a newer sub-brand for fishermen and hunters.
STRETCH. Stretch means style and comfort for men and women and this trend is the answer for relaxed yet fashionable jeans. For women, Riders offers its Classic and Relaxed Fit jeans while Wrangler Hero offers men a classic five-pocket jean.
About VF Jeanswear

VF Jeanswear, Limited Partnership, is a division of VF Corporation (NYSE: VFC), the world's largest apparel company and a leader in jeanswear, intimate apparel, knitwear, workwear, playwear, daypacks and swimwear. Its principal brands include Lee, Wrangler, Riders, Rustler, Chic, Gitano, Vanity Fair, Vassarette, Bestform, Lily of France, Lee Sport, Healthtex, Jantzen, Red Kap, JanSport, Eastpak and The North Face. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page on the World Wide Web, http://www.vfc.com.

WE FIT YOUR LIFE. VF JEANSWEAR, LIMITED PARTNERSHIP

Slides are available for all brands. Please contact Christina Worthington at 919/832-6300 to arrange an interview or to request slides.

-------------------

Produced for VF Jeanswear

Contacts:

Richard French & Associates
Christina Worthington, 919/832-6300 ext. 20
cworthington@rfrench.com

-------------------

Contact Information:
VF Corporation
Joseph Nchor
Tel:
Email us


This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.