Ann Taylor Adds Style to Online Campaigns With Delano Velocity Marketing
Leading Specialty Retailer Chooses Delano Velocity Marketing for e-Marketing Initiatives that Build Tighter Customer Relationships and Foster Long-Term Loyalty
(EMAILWIRE.COM, January 16, 2001 ) TORONTO---Delano Technology Corporation (NASDAQ: DTEC), a leading provider of customer relationship management solutions for the enterprise, today announced that AnnTaylor Stores Corporation (NYSE: ANN) is using Delano™ Velocity Marketing™ to power the Company’s marketing initiatives for its recently launched Online Store at www.anntaylor.com.
A leading specialty retailer for women, Ann Taylor operates 467 stores in 42 states, the District of Columbia and Puerto Rico. To drive effective marketing around the launch of its Online Store, as well as to manage ongoing interactions with clients, Ann Taylor selected Delano’s e-marketing application, Velocity Marketing, to automate, personalize, and manage its one-to-one marketing campaigns.
“To successfully implement an online marketing strategy, we required an e-marketing solution that would allow us to address both the acquisition and retention of new and existing clients,” said a spokesperson at Ann Taylor. “Velocity Marketing not only addresses interactions throughout the customer lifecycle, but also provides us with the flexibility to very quickly launch marketing campaigns that are targeted, relevant, and highly customized. Using Velocity Marketing, we are able to build tighter relationships with our clients, foster long-term loyalty, and drive revenue.”
Ann Taylor is using Velocity Marketing to maximize selling opportunities by delivering marketing offers that complement activities in Ann Taylor stores and direct mail vehicles. Additionally, by tailoring information for clients, Ann Taylor is able to form tighter relationships by building trust through communications that are timely and appropriate.
“We are thrilled to be working with Ann Taylor, one of the retail industry’s most recognized brands and a leader in their category,” said John Foresi, president and CEO of Delano. “Ann Taylor has set the stage for results-driven e-marketing by implementing programs that leverage the cost and time sensitive efficiencies of the Internet to drive greater demand for their products, keep their clients informed, and continue building brand loyalty.”
About Delano Technology Corporation
Delano provides the fastest and most flexible way to effectively build, understand and intelligently manage customer relationships. The company’s e-marketing and e-service offering combines advanced analytics with rich interaction capabilities. By providing a 360-degree view of each customer interaction across multiple touch points throughout an organization, Delano enables enterprises to very quickly gain the customer insight required to build and improve customer relationships. Delano’s dynamic solution empowers organizations to build profitable relationships and reduce time to financial benefit through increased revenue. Delano is powering some of today’s leading enterprises, including Charles Schwab, Nortel Networks, Ericsson, Macromedia, and i2 Technologies. Delano is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; www.delanotech.com .
Delano. What Customer Relationships Should Be.
About Ann Taylor
AnnTaylor Stores Corporation (NYSE: ANN) is one of the country's leading women's specialty retailers, operating 467 stores in 42 states, the District of Columbia and Puerto Rico. Renowned for its updated classic style, Ann Taylor offers a full spectrum of refined to relaxed wardrobing options to suit its clients' lifestyle needs. The Company's stores offer a full range of suits and separates, dresses, tops, shoes and accessories.
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Delano and Velocity Marketing are trademarks of Delano Technology International SRL. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.
Forward-looking statements in this press release, including statements relating to the anticipated benefits from Delano Technology Corporation’s relationship with AnnTaylor Stores Corporation, are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission.
A leading specialty retailer for women, Ann Taylor operates 467 stores in 42 states, the District of Columbia and Puerto Rico. To drive effective marketing around the launch of its Online Store, as well as to manage ongoing interactions with clients, Ann Taylor selected Delano’s e-marketing application, Velocity Marketing, to automate, personalize, and manage its one-to-one marketing campaigns.
“To successfully implement an online marketing strategy, we required an e-marketing solution that would allow us to address both the acquisition and retention of new and existing clients,” said a spokesperson at Ann Taylor. “Velocity Marketing not only addresses interactions throughout the customer lifecycle, but also provides us with the flexibility to very quickly launch marketing campaigns that are targeted, relevant, and highly customized. Using Velocity Marketing, we are able to build tighter relationships with our clients, foster long-term loyalty, and drive revenue.”
Ann Taylor is using Velocity Marketing to maximize selling opportunities by delivering marketing offers that complement activities in Ann Taylor stores and direct mail vehicles. Additionally, by tailoring information for clients, Ann Taylor is able to form tighter relationships by building trust through communications that are timely and appropriate.
“We are thrilled to be working with Ann Taylor, one of the retail industry’s most recognized brands and a leader in their category,” said John Foresi, president and CEO of Delano. “Ann Taylor has set the stage for results-driven e-marketing by implementing programs that leverage the cost and time sensitive efficiencies of the Internet to drive greater demand for their products, keep their clients informed, and continue building brand loyalty.”
About Delano Technology Corporation
Delano provides the fastest and most flexible way to effectively build, understand and intelligently manage customer relationships. The company’s e-marketing and e-service offering combines advanced analytics with rich interaction capabilities. By providing a 360-degree view of each customer interaction across multiple touch points throughout an organization, Delano enables enterprises to very quickly gain the customer insight required to build and improve customer relationships. Delano’s dynamic solution empowers organizations to build profitable relationships and reduce time to financial benefit through increased revenue. Delano is powering some of today’s leading enterprises, including Charles Schwab, Nortel Networks, Ericsson, Macromedia, and i2 Technologies. Delano is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; www.delanotech.com .
Delano. What Customer Relationships Should Be.
About Ann Taylor
AnnTaylor Stores Corporation (NYSE: ANN) is one of the country's leading women's specialty retailers, operating 467 stores in 42 states, the District of Columbia and Puerto Rico. Renowned for its updated classic style, Ann Taylor offers a full spectrum of refined to relaxed wardrobing options to suit its clients' lifestyle needs. The Company's stores offer a full range of suits and separates, dresses, tops, shoes and accessories.
-###-
Delano and Velocity Marketing are trademarks of Delano Technology International SRL. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.
Forward-looking statements in this press release, including statements relating to the anticipated benefits from Delano Technology Corporation’s relationship with AnnTaylor Stores Corporation, are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission.
Contact Information:
Delano Technology Corporation
Andrew Wagar
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Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Delano Technology Corporation
Andrew Wagar
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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