(EMAILWIRE.COM, December 07, 2000 ) A little online flair is necessary for any traditional business that wants
to succeed online. Today, what can make or break a company is its online
marketing initiatives - after all finding an online destination usually
means a customer must know about the site before going there. Nowhere is
targeted marketing more important than when business are trying to reach
online consumers. In order to do that, Marketing Services firms are turning
to software providers to strengthen their offerings and give their online
campaigns a little creative kick and more targeted approach.

Delano Technology Corporation, a leading provider of intelligent
interaction-based e-business and CRM solutions for the enterprise, works
with several types of marketing services agencies, including outsourced
agencies like Middleberg 1.2.1., direct agencies like BeNow and
Promotions.com, and integrated agencies like Grey Worldwide and Ogilvy to
help them energize and direct their online campaigns.

Delano works with the following marketing services organizations:

Outsourced
Middleberg 1.2.1 - An agency focusing on one-to-one online direct marketing
and other customer acquisition programs is working with Delano to provide
their customers with a unified solution for managing full-scale marketing
operations. Delano's products will be used to extend Middleberg's email
marketing, affiliate marketing, grassroots marketing, and search engine and
directory optimization.

Direct
Promotions.com - A New York City based marketing services company is using
Delano's products to deliver in excess of 300,000 outbound emails per hour.
Promotions.com typically sends around 5 million promotional emails a day and
will look to Delano to help streamline and automate this process.

Integrated
Agency.com - An interactive agency that is recommending Delano's analytic
products to its customers to ensure that all marketing programs it
undertakes on behalf of its customers leverage the best practices in direct
marketing by ensuring that all messages are relevant, targeted, and
appropriate.

Contact Information:
Delano Technology Corporation
Joseph Nchor
Tel:
Email us


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