(EMAILWIRE.COM, December 22, 2002 ) It's that time of the year when we all celebrate -- parties with family, friends and co-workers! But that night out on the town for a drink or two can sometimes turn a holiday celebration into a tragedy! Many party hosts, bars and restaurants are taking simple steps to keep this a safe and happy holiday season.

Even if you know your limits, there's no stopping someone else from having one too many. There are some key ways to discourage overindulging.

If you're hosting a holiday party:

control access to the alcohol you provide -- consider hiring a professional bartender to serve drinks
provide plenty of appetizers snacks, especially high protein foods
stop serving alcoholic beverages about one hour before the party ends -- encourage guests to stay and enjoy a coffee
And if you're out on the town, most bars and restaurants offer a program called "Safecall" sponsored by Heineken. The program allows bartenders or patrons to arrange taxi rides home for those who appear to need it. To arrange transportation, all a bartender has to do is call to 1-800-TAXICAB.

Heineken's Safecall program is now offered in 40 states and 130 cities nationwide. The Safecall program also helps bartenders and restaurant personnel properly check id's and watch customers for signs of intoxication.

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Produced for Heineken

Contact:

John Upshall, 212-980-9090

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Contact Information:
Heineken
Joseph Nchor
Tel:
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