(EMAILWIRE.COM, February 02, 2012 ) Boca Raton, FL --- Understanding your customers means higher sales and profits, not to mention increased customer satisfaction. Precima takes customer insight to an extreme. With their unique shopper-centric strategies, they assist both retailers and manufacturers in reaching their goals. Customer-Centric Retailing utilizes customer data across the enterprise to determine a comprehensive understanding of customer behavior as the core focus for maximizing the relevance of cross-functional retail strategies all while collaborating with manufacturers and other partners.

Precima has cultivated highly-sophisticated segmentation modeling methods over the last 18 years. They understand that it is not the customers that tell you what they want. It is the purchases they make. Precima’s established models support each client’s unique needs while helping them to understand their customers’ behavior patterns and potential. By creating, executing and measuring merchandising, marketing and operations strategies aligned to your key customers, Precima offers several beneficial results.

In addition to measureable increased profits, Precima removes the guesswork from your pricing, promotions, and assortment decisions. Retailers are given the ability to convey the right messages to right customers while enhancing their overall store experience. Ultimately, Precima serves many of North America’s leading retailers and manufacturers providing sustainable solutions that promote customer satisfaction and retention with a promise for maximized profitability.

About 21st Century Business

21st Century Business is an award winning television series produced by Multi-Media Productions. The show features companies providing business viewers an in depth opportunity to find solutions within many industries globally.

21st Century Business airs on CNBC and the Fox Business Network to over 100 million viewers nationwide as well as internationally via DirecTV and Dish Network. The show can also be viewed through video on demand via http://www.21cbtv.com. The series is also available at more than 27 prestigious college universities, including Carnegie Mellon University, Howard University, Dartmouth College and Georgetown University.

For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit http://www.21cbtv.com.

Contact Information:
Multi-Media Productions USA
Michele Gutstadt
Tel: 561-988-9449
Email us


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