(EMAILWIRE.COM, February 02, 2012 ) Charlotte, NC January 30, 2012 - Charlotte based Mobile Marketing Max, a leader in mobile marketing in the region, has announced the unveiling of 150 Grill's new mobile website. 150 Grill is the Lake Norman area’s newest restaurant to open. In just three weeks the restaurant was completed and opened Monday, January 23, 2012.

The Mooresville restaurant, located on Highway 150 near the Marshall Steam Plant, took a non-traditional marketing route. The owners decided that in the interest of speed to market that all the marketing be completed quickly. "The beauty of mobile marketing is that it's fast. Project time is greatly reduced over the desktop web, and the results from mobile marketing are fast. 98% of text messages are read within 15 minutes. By using text message marketing, 150 Grill is able to send customers mobile coupons very quickly,” said founder Fran Jeanes.

"150 Grill has a substantial menu, full of great options for breakfast and lunch. We wanted to get that menu out on the web. Many restaurant websites that you look at on a mobile device, like a smartphone, don't list their menu, list an abbreviated version, or have a PDF file to download. Downloading PDFs is not convenient for somebody using a smartphone.” added Jeanes. “We have made 150 Grill's online menu completely "thumb friendly." The menu is split up into breakfast and lunch sections and each has a large button that when tapped reveals the menu. It keeps a nice clean look to the web page and enables a lot of information to be contained on the website without the need for endless scrolling."

150 Grill is definitely a restaurant industry pioneer in the Mooresville area when it comes to using mobile marketing. Owner Eddie Tarantino revealed "We want 150 Grill to stand out – because of its great food and great staff and also because of its marketing savvy. We are really excited to be able to offer our patrons text-only specials. Text message marketing enables us to easily communicate with our customers. This not only benefits our customers as they can conveniently get a coupon and use it the same day, but it also means that we have greatly reduced print marketing costs."

Fran Jeanes added, "2012 will be the year that businesses start asking how they can go mobile, as opposed to last year when they were asking why they needed to. 150 Grill is ahead of the curve and we wish them much success."

For more information on Mobile Marketing Max visit mobilemarketingmax.com.

About Mobile Marketing Max:



Headquartered in Charlotte, NC, Mobile Marketing Max, a mobile marketing company, is the area’s largest provider of mobile marketing campaigns, delivering mobile solutions that empower small businesses and Non Profits through text message marketing, QR code marketing, Location based marketing, mobile app development and mobile website design at mobilemarketingmax.com.

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Mobile Marketing Max
Chris Lee
Tel: (704) - 584 - 9428
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