(EMAILWIRE.COM, January 11, 2012 ) Cincinnati, OH. Creating engaged, loyal customers has never been more challenging --- or more important. At Loyalty Expo 2012, more than 500 executives from leading companies worldwide will gather to learn how today’s most innovative brands are creating truly customer-centric organizations.

“Loyalty marketing today has less to do with providing customers with cost savings and cheap offers, but everything to do with building long-term relationships with them” says Mark Johnson, CEO of Loyalty 360. “Loyalty Expo is dedicated to arming attendees with actionable tools and insights to create multi-channel loyalty strategies that impact the bottom line.”

During 3 jam-packed days of networking, keynotes and interactive sessions led by many of today’s great minds in marketing, attendees of the 5th Annual Loyalty Expo will learn how to:

• Engage the hearts and minds of today’s customers
• Optimize loyalty programs to drive sustainable business results
• Align marketing strategy and customer experience
• Leverage influential customers and social media feedback

Loyalty Expo 2012 will be held March 18-20 at the Rosen Shingle Creek Hotel in Orlando, FL. Early Bird registration rates are available through January 20, 2012.

Loyalty Expo has earned the reputation a being one of the industry’s premiere events. “The thing that pops out to me is the consistent quality of all of the speakers; we’re hitting a singular topic, we’re hitting it hard, we’re hitting is deep, and we’re hitting it with people all over the country and all over the world that care passionately about the topic,” says Trevor Knott of Citizens Bank. Adds Kathy Turley of Palm Restaurant Group, “I really enjoyed how true practitioners were the speakers, not vendors that ultimately try to sell their products or services. Great conference.”

Sessions recently announced for Loyalty Expo 2012 include:

• Loyalty Program Optimization: 
Presented by PricewaterhouseCoopers


• Engaging Customers through Relevant Channels: Presented by Sears Holdings
 


• Beyond the Demographic Group: Using Technology to Build Smarter Customer Segmentation that Leads to Better Retention and Returns: Presented by Buxton Analytics, The Body Shop, and Crate and Barrel

• Do You Really Need a Loyalty Program: Presented by Golfsmith

• Transforming the Customer Service Experience with Behavioral Analytics: Presented by Mattersight & Vangent
 


• The Spillover Effect – Driving Customer Loyalty through Employee Engagement: Presented by Nicor National and Dr. Gary Rhoads, Professor of Marketing at Brigham Young University 


• Philosophy on Loyalty: Essential at the Confluence of Mobile, Hyperlocal and Daily Deals: Presented by Valpak and Pluris Marketing
 


For more information, please visit www.LoyaltyExpo.com or contact Erin Raese at ErinRaese@loyalty360.org; 630-850-7867

About Loyalty 360:
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

www.loyalty360.org

Media Contact:
Cindy Kazan
ckazan@communik-pr.com
414.559.0745
loyalty360.org

Contact Information:
Multi-Media Productions USA
Cindy Kazan
Tel: 414 559 0745
Email us


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