(EMAILWIRE.COM, January 05, 2012 ) Goshen, MA – Is marketing an evil enterprise, encouraging meaningless purchases that dim the human spirit and harm the planet? Not necessarily, says veteran marketing expert Marcia Yudkin. Her new No-Harm Marketing Manifesto, downloadable at no cost from her site, offers principles to consider for people who want to market responsibly (www.yudkin.com/noharm.htm).

“Some marketers do encourage endless accumulation and consider customers as interchangeable black boxes – solely a means to hit their numerical sales targets,” says Yudkin, author of Meatier Marketing Copy, Persuading People to Buy and 14 other books. “But that kind of soulless selling isn’t built into the enterprise of marketing. When you aim at a match between what you have on offer and people who want and appreciate your products and services, marketing can be consistent with human dignity, respect and environmental conscience.”

Yudkin’s manifesto on marketing ethics and environmental responsibility in today’s consumer society raises questions like these:

* Is a low refund rate a sign of success or of timidity and failure?

* What are valid and harmful reasons to discourage refunds or returns?

* Isn’t profanity a legitimate way to get attention and set yourself apart from conservative companies?

* Should we encourage customers to consume what they already bought before buying more?

* Isn’t it harmless fun to use smoke and mirrors in marketing?

* Does it make sense to act according to both the customer’s and your own best interest – or is that a recipe for business failure?

* Should we use fairness as a touchstone when setting prices?

To download and read the No-Harm Marketing Manifesto at no cost, simply go to www.yudkin.com/noharm.htm and click the download link. Readers who like Yudkin’s message are encouraged to repost the document, blog and tweet about it and share their thoughts wherever they normally discuss marketing issues.

About the Author

Marcia Yudkin (www.yudkin.com) is a veteran copywriter and information marketer, having published her first newsletter at the age of 11. She has published 16 conventional books, including a Book-of-the-Month Club selection and another featured on the Oprah Winfrey Show, and countless audio products, ebooks and PDF reports. Known around the world for presenting honest, creative entrepreneurial and marketing advice, she now mentors business owners and ambitious introverts who want to stay true to their personality.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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