(EMAILWIRE.COM, December 23, 2011 ) Goshen, MA – Despite the popularity and acceptance of email as a primary tool of communication, surveys show that readership and respect for postal mail are up. According to Marcia Yudkin, author of a new Kindle ebook on direct mail, lead generation through postal mail transforms a universe of strangers into known prospects for your business, who can then become customers over time. A letter or postcard initiates the priceless process of generating loyal clients and creating true fans, she notes (http://www.amazon.com/dp/B006F3YX86 ).

Direct Mail Inspiration includes pointers for promotional challenges like these:

* As a new member of the Chamber of Commerce, you can send one letter free to other members. How can you best use this chance?

* You'd like to expand service into a specific geographical area where you have few customers.

* It would be nice (and smart) to convince existing customers to refer their friends and family members.

* You provide a service to children and need to attract and reassure their parents first.

* Once companies try your service, they're hooked, so how to persuade them to give you a try in the first place?

* You'd like prospective customers who may or may not think they need your services to check out your web site.

* It's tough to convince organizations who already have a vendor to give you the time of day, much less an appointment.

* You're seeking bright, ambitious professionals who aren't happy with their current employer to join your firm instead.

It also includes 10 sample sales letters illustrating these principles, from a web developer, bookkeeping service, consulting company, financial services firm, landscaping company, accounting firm, employee benefits provider, massage therapist, martial arts studio and business coach. “These belong in any serious copywriter’s swipe file,” Yudkin says.

For more information on Direct Mail Inspiration: 10 Steps to a Lucrative Lead-Generating Letter Campaign (Including 10 Sample Letters) or to buy it in Amazon’s Kindle store for $2.99, go to http://www.amazon.com/dp/B006F3YX86. It’s also available in Barnes & Noble’s Nook store for the same price, at http://www.barnesandnoble.com/w/direct-mail-inspiration-marcia-yudkin/1107758484?ean=2940013531079 .

About the Author

Author Marcia Yudkin (www.yudkin.com) is a long-time copywriter and marketer known for her creativity. She is the author of 16 books, including Persuading People to Buy, Meatier Marketing Copy and Persuading on Paper. Her copywriting clients have included a comprehensive range of industries and professions from manufacturing plants, publishers, auto dealers and software entrepreneurs to urologists, psychotherapists, financial advisors and intellectual property attorneys.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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