(EMAILWIRE.COM, December 28, 2011 ) Goshen, MA, December 28 – When what was being called the “storm of the decade” hit the Eastern seaboard of the U.S. the weekend before Christmas one recent year, it was also being called a “disaster for retailers,” who were set to lose big on Christmas shoppers. Those who didn’t have “what ifs” in their marketing plan were set to suffer, that is. And a noted marketer invites businesses to use this reminder to incorporate “what ifs” into their 2012 marketing plan (www.yudkin.com/marketingplan.htm ).

“Conventionally, marketing plans get written as if the business environment is fairly predictable,” says creative marketing coach Marcia Yudkin, the author of Strategic Marketing, 6 Steps to Free Publicity and 14 other books. “In 2012, with the financial system remaining shaky and the economy still in the doldrums, no one should have any illusions about predictability. That’s why the marketing plan creation process I teach includes a segment where people envision several kinds of obstacles that might sidetrack the plan, so they can think ahead of time how to counteract the obstacles and stay focused.”

Complications getting in the way of one’s marketing plan might include:
* Loss of faith in the plan
* Detours to take advantage of unforeseen opportunities
* Lack of time or money to execute planned activities
* Procrastination on tightly scheduled sequential tasks
* A natural disaster occurring at the worst possible time

“In a 2009 New York University study, people who were taught how to foresee obstacles were more successful in reaching their goals than those who weren’t,” notes Yudkin. “Although the study focused on leading a healthier lifestyle, the lesson equally applies to businesses aiming at growth.”

To help business owners and executives of small to medium-sized companies, Yudkin offers a 2012 Marketing Plan Home-Study Course that takes business owners and marketers step by step through the process of creating a feasible, customized marketing plan for the rest of the year. Following a reflective, four-step planning process, they finish the program with a simple set of month-by-month to-do lists generated uniquely for their business.

The $497 fee includes audio recordings of four step-by-step teleseminar lessons, handouts, a half-hour one-on-one consultation, and unlimited support and answers to questions for one month in a private online forum. The program includes ample advice on which tactics to use to reach which marketing goals, including quite a number of tactics that cost a company little or nothing out of pocket.

For more information or to purchase the 2012 Marketing Plan Home-Study Course, go to www.yudkin.com/marketingplan.htm .

About the Author

Creative marketing expert Marcia Yudkin (www.yudkin.com) is the author of Persuading People to Buy, 6 Steps to Free Publicity, Meatier Marketing Copy and 13 other books. Besides publishing a popular weekly marketing enewsletter, she runs an online mentoring program for entrepreneurs and small business owners. She has created customized marketing plans for companies ranging from training firms and ecommerce sites to therapists and financial planners.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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