(EMAILWIRE.COM, December 27, 2011 ) Goshen, MA – While everyone else is working hard on one little resolution, why not hunker down and create a comprehensive action plan for 2012? Creative marketing coach Marcia Yudkin is making that easy for ambitious business owners with an audio/workbook course that takes them step by step through the process of creating a feasible customized marketing plan for the coming year (www.yudkin.com/marketingplan.htm ).

“Conventional marketing plans include statistics, spreadsheets, analyses, what-if scenarios and lots of MBA mumbo-jumbo,” notes Yudkin, the author of 16 books, including Strategic Marketing, 6 Steps to Free Publicity and Persuading on Paper. “Instead, I take participants through a reflective, no-number-crunching four-step planning process that culminates in simple month-by-month to-do lists.”

The $497 fee includes audio recordings of four step-by-step teleseminar lessons on marketing planning, a printed workbook, a half-hour one-on-one telephone consultation, and unlimited support and answers to questions in a private online forum. The program includes ample advice on which tactics to use to reach which marketing goals, including quite a number of tactics that cost a company little or nothing out of pocket.

“Focused energy brings greater results with less stress,” Yudkin adds. “With a marketing plan in hand, there’s no more flailing or complaining when things get slow. The business owner can simply concentrate on the to-do’s – or even hand off the plan to an employee or contractor to execute.”

For more information or to purchase the 2012 Marketing Plan Intensive home-study course, go to www.yudkin.com/marketingplan.htm .

About the Author

Creative marketing expert Marcia Yudkin (www.yudkin.com) is the author of Persuading People to Buy, 6 Steps to Free Publicity, Meatier Marketing Copy and 13 other books. Besides publishing a popular weekly marketing enewsletter, she runs an online mentoring program for entrepreneurs and small business owners. She has created customized marketing plans for companies ranging from software publishers and holistic physicians to executive coaches and retail boutiques.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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