(EMAILWIRE.COM, December 20, 2011 ) Goshen, MA – Though there’s nothing magical about the calendar year, most marketing managers and business owners do begin thinking about planning their upcoming year as autumn starts turning into winter. By spending a little more planning effort than usual, suggests the book Strategic Marketing: Insights on Setting Smart Directions for Your Business, which is newly available on Kindle, marketers can set up a less stressful, more productive and much more profitable next year (http://www.amazon.com/dp/B0060YV7RA ).

“Marketing planning should look inward and at the past as well as outward and toward the future,” says Strategic Marketing author Marcia Yudkin, a well-known expert in creative marketing. “It’s important to consider which customers are more trouble than they’re worth, what you’ve been doing that’s no longer working, whether you should specialize in your most satisfying type of customer and which routines unnecessarily stress everyone out yet.”

Aspects of the process of creating a marketing plan that are discussed in the new book include:

* Key in on opportunities to serve customers better than competitors

* Identify the biggest energy drains, then either eliminate, delegate or change these factors for a much better next year.

* Prepare for the unexpected by creating possibility scenarios and taking into account the most likely ones.

* Use tried-and-true trend-spotting techniques to stay ahead of change.

* Be careful not to toss out what’s working just because you and your team are tired of it.

* If you haven’t already done so, set up sales tracking so you better identify which efforts are paying off.

“Simply having a marketing plan cuts stress,” Yudkin adds, “because it lays out what to do when and lets you then put your efforts elsewhere with a clear conscience.”

The third paperback of five in the Marketing Insight Guides series, Strategic Marketing, ISBN 978-0-9716407-2-6, follows on the heels of Persuading People to Buy and Meatier Marketing Copy, also by Marcia Yudkin. The new book has a retail price of $15.99 in paperback and $9.99 in Kindle format (http://www.amazon.com/dp/B0060YV7RA ).

About the Author

Creative marketing expert Marcia Yudkin (www.yudkin.com) is the author of Persuading People to Buy, 6 Steps to Free Publicity, Meatier Marketing Copy and 13 other books. Besides publishing a popular weekly marketing enewsletter, she runs an online mentoring program for entrepreneurs and small business owners. She lives in the woods in Western Massachusetts eight months of the year and the rest of the time on Maui.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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