Incorporate a Vision of Ideal Clients Into Your 2012 Marketing Plan, Urges Book on Marketing Strategy, Now Available on Kindle
Develop a clear vision of ideal customers or clients, and plan around that, advises Marcia Yudkin's Kindle and paperback book on strategic marketing.
(EMAILWIRE.COM, December 15, 2011 ) Goshen, MA – As firms and individuals begin thinking about their plans to gain advantage in the marketplace in 2012, they should look inward, along with analyzing economic conditions and the competition in their industry. Developing a clear vision of their ideal customers or clients, and planning around that, brings unique and powerful marketing strategies into being, according to a book by Marcia Yudkin, Strategic Marketing: Insights on Setting Smart Directions for Your Business, which has recently been made available in Amazon’s Kindle store (http://www.amazon.com/dp/B0060YV7RA ).
“With an orientation toward ideal clients, you can’t help but take on a sparkle of originality and distinction,” says Yudkin, the author of 6 Steps to Free Publicity and 15 other books. “It lifts you out of the status of a commodity. You have better communication with prospective and actual buyers. Refund rates go down. Customer satisfaction and word of mouth publicity go up. Productivity rises. People you’d rather not have as customers self-select for your competitors. It takes courage to go this route, but the rewards are ample.”
Additional points made in the book about zeroing in on ideal customers include:
* People feel it when you don’t like or respect them but are serving them just for the revenue
* When going after ideal customers, you can set fees higher than what the average person in your demographic can seemingly afford
* Whether or not folks already believe they need your product or service is a crucial factor in your niching success
* It’s beneficial to describe frankly who should and shouldn’t be doing business with you
* By letting go of clients who don’t fit your ideal profile, you free up energy for serving those who do fit
Other topics in Strategic Marketing, ISBN 978-0-9716407-2-6, include how to build an appealing reputation, ways for gaining and keeping attention amidst fierce competition and setting fees in a way that maximizes perceived value. The marketing strategy book can be purchased for $15.99 in paperback as well as for $9.99 in the Kindle store on Amazon.com (http://www.amazon.com/dp/B0060YV7RA ).
About the Author
Creative marketing specialist Marcia Yudkin (www.yudkin.com) is the author of Persuading People to Buy, 6 Steps to Free Publicity, Meatier Marketing Copy and 13 other books. Besides publishing a popular weekly marketing enewsletter, she runs an online mentoring program for entrepreneurs and small business owners. She lives in the woods in Western Massachusetts eight months of the year and the rest of the time on Maui.
“With an orientation toward ideal clients, you can’t help but take on a sparkle of originality and distinction,” says Yudkin, the author of 6 Steps to Free Publicity and 15 other books. “It lifts you out of the status of a commodity. You have better communication with prospective and actual buyers. Refund rates go down. Customer satisfaction and word of mouth publicity go up. Productivity rises. People you’d rather not have as customers self-select for your competitors. It takes courage to go this route, but the rewards are ample.”
Additional points made in the book about zeroing in on ideal customers include:
* People feel it when you don’t like or respect them but are serving them just for the revenue
* When going after ideal customers, you can set fees higher than what the average person in your demographic can seemingly afford
* Whether or not folks already believe they need your product or service is a crucial factor in your niching success
* It’s beneficial to describe frankly who should and shouldn’t be doing business with you
* By letting go of clients who don’t fit your ideal profile, you free up energy for serving those who do fit
Other topics in Strategic Marketing, ISBN 978-0-9716407-2-6, include how to build an appealing reputation, ways for gaining and keeping attention amidst fierce competition and setting fees in a way that maximizes perceived value. The marketing strategy book can be purchased for $15.99 in paperback as well as for $9.99 in the Kindle store on Amazon.com (http://www.amazon.com/dp/B0060YV7RA ).
About the Author
Creative marketing specialist Marcia Yudkin (www.yudkin.com) is the author of Persuading People to Buy, 6 Steps to Free Publicity, Meatier Marketing Copy and 13 other books. Besides publishing a popular weekly marketing enewsletter, she runs an online mentoring program for entrepreneurs and small business owners. She lives in the woods in Western Massachusetts eight months of the year and the rest of the time on Maui.
Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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