(EMAILWIRE.COM, December 02, 2011 ) Goshen, MA – Too many business owners are realists, states creative marketing expert Marcia Yudkin, author of the book Strategic Marketing: Insights on Setting Smart Directions for Your Business, now available for Amazon’s Kindle ereader (http://www.amazon.com/dp/B0060YV7RA ).

“By applying imagination and dreaming, they can envision their business the way they would most enjoy it and work towards that, instead of taking whatever happens to come along, grumbling about the frustrations and doing only a halfway job of satisfying customers,” says Yudkin, whose book Strategic Marketing is the third of five books compiled from more than a decade of columns from her weekly newsletter, The Marketing Minute.

Yudkin cites herself as an example. “When I analyzed my revenue sources several years ago, I saw that my information publishing income consisted of small chunks of change,” she says. “I developed four new home-study courses that year, which financed taking three months off to drive from Massachusetts to Alaska and back. By pausing to think of what you would like your business to be like or what kinds of opportunities you would like to enjoy, and then asking what has to change in the business to make that happen, you have very good odds for reaching your marketing goal.”

The last quarter of the year tends to be perfect timing for this sort of reflection and goal-setting, Yudkin adds. “There’s a lot of obfuscation around strategy,” she says. “Strategy is just business vision. What I’ve seen again and again with clients is that when you blend personal and business vision, the result is powerfully energizing, and the business grows far beyond where it would remain by sticking to what’s customary and logical.”

Strategic Marketing, ISBN 978-0-9716407-2-6, covers topics like lifting a business out of commodity status, earning trust, creating a vision of ideal clients, turning one-time buyers into long-time clients, planning for success and eliminating mental and practical profit obstacles. The book is available in paperback for $15.99 at major online bookstores or for $9.99 from Amazon’s Kindle store (http://www.amazon.com/dp/B0060YV7RA ).

About the Author

Creative marketing specialist Marcia Yudkin (www.yudkin.com) is the author of Persuading People to Buy, 6 Steps to Free Publicity, Meatier Marketing Copy and 13 other books. Besides publishing a popular weekly marketing enewsletter, she runs an online mentoring program for entrepreneurs and small business owners. She lives in the woods in Western Massachusetts eight months of the year and the rest of the time on Maui.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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