Linfield College Chooses Creative Company for Student Recruitment Publications
Linfield College, a liberal arts college located in McMinnville, Oregon, has chosen Creative Company to develop a suite of admission publications targeted to freshmen entering college in 2012 and 2013.
(EMAILWIRE.COM, November 17, 2011 ) MCMINNVILLE, OR: Linfield College, a liberal arts college located in McMinnville, Oregon, has chosen Creative Company to develop a suite of admission publications targeted to freshmen entering college in 2012 and 2013.
Creative Company’s extensive experience with Linfield developing three award-winning suites of recruitment materials between 2002 and 2008 will streamline the planning, strategy, design, writing and production process and fulfill on the goals of the admissions team. Creative Company was chosen based on the proven partnership, collaborative working style, and strong impact of their strategic design systems and messaging.
In 2009 the college chose another design firm to research, design and implement a new brand, which was introduced in 2010. When evaluating their admission publications program in early 2011, the admission staff chose Creative Company again to expand on the new brand and create a refreshed, bolder recruitment suite.
“Working with Creative Company incorporates both the strategic leadership and energy I enjoy when planning our marketing efforts and publications. Each and every meeting is productive and fun; I always look forward to where our conversations will take us,” said Linfield Director of Admission, Lisa Knodle-Bragiel. She added, “They have a great understanding of the Northwest perspective and the personality of Linfield. Their insight into current marketing trends, tactics and channels keeps us thinking ahead to what will be most effective in reaching the right students.”
Dan Preston, Vice President of Enrollment Management offered, “Creative Company brings an array of services to the table. They really expand the creative boundaries and I appreciate their inclusion of the web in everything they talk about.”
Creative Company will build upon the new brand, broaden the color palette, and focus on the established key messages to craft a new suite that connects visually with the current materials. Creative Company will focus on communicating Linfield’s unique values to prospective students.
The series of 40+ publications is designed and written to entice high school students and their parents to include Linfield in their college search. The college’s academic strengths, collaborative community, remarkable campus and other unique assets will be showcased through high-impact photographs, quotes from students and alumni, factoids, dynamic layouts and strong messaging.
The firm will also be simplifying and combining publications where possible, shifting more content to Linfield’s website and supporting existing Email recruitment campaigns.
Jennifer Larsen Morrow, Creative Company’s president commented, “We’re thrilled to work with Linfield again. The scope of thinking and design required to make an impact with so many individual pieces is a welcome challenge. We’re able to push our design solutions, integrate fresh ideas and link the printed pieces to online communications. And, of course, we’re looking forward to great results and a few more awards!”
Between 2002 and 2008, Creative Company earned 24 awards for Linfield ads and publications from case, the Council for Advancement and Support of Education; Admissions Marketing; the International Davey Awards; and the Service Industry Advertising Awards.
About Creative Company
For more than 30 years, Creative Company has been providing brand strategy, development, management and optimization for clients in a wide range of industries.
Press Release Courtesy of Online PR Media: http://bit.ly/sxpgfJ
Creative Company’s extensive experience with Linfield developing three award-winning suites of recruitment materials between 2002 and 2008 will streamline the planning, strategy, design, writing and production process and fulfill on the goals of the admissions team. Creative Company was chosen based on the proven partnership, collaborative working style, and strong impact of their strategic design systems and messaging.
In 2009 the college chose another design firm to research, design and implement a new brand, which was introduced in 2010. When evaluating their admission publications program in early 2011, the admission staff chose Creative Company again to expand on the new brand and create a refreshed, bolder recruitment suite.
“Working with Creative Company incorporates both the strategic leadership and energy I enjoy when planning our marketing efforts and publications. Each and every meeting is productive and fun; I always look forward to where our conversations will take us,” said Linfield Director of Admission, Lisa Knodle-Bragiel. She added, “They have a great understanding of the Northwest perspective and the personality of Linfield. Their insight into current marketing trends, tactics and channels keeps us thinking ahead to what will be most effective in reaching the right students.”
Dan Preston, Vice President of Enrollment Management offered, “Creative Company brings an array of services to the table. They really expand the creative boundaries and I appreciate their inclusion of the web in everything they talk about.”
Creative Company will build upon the new brand, broaden the color palette, and focus on the established key messages to craft a new suite that connects visually with the current materials. Creative Company will focus on communicating Linfield’s unique values to prospective students.
The series of 40+ publications is designed and written to entice high school students and their parents to include Linfield in their college search. The college’s academic strengths, collaborative community, remarkable campus and other unique assets will be showcased through high-impact photographs, quotes from students and alumni, factoids, dynamic layouts and strong messaging.
The firm will also be simplifying and combining publications where possible, shifting more content to Linfield’s website and supporting existing Email recruitment campaigns.
Jennifer Larsen Morrow, Creative Company’s president commented, “We’re thrilled to work with Linfield again. The scope of thinking and design required to make an impact with so many individual pieces is a welcome challenge. We’re able to push our design solutions, integrate fresh ideas and link the printed pieces to online communications. And, of course, we’re looking forward to great results and a few more awards!”
Between 2002 and 2008, Creative Company earned 24 awards for Linfield ads and publications from case, the Council for Advancement and Support of Education; Admissions Marketing; the International Davey Awards; and the Service Industry Advertising Awards.
About Creative Company
For more than 30 years, Creative Company has been providing brand strategy, development, management and optimization for clients in a wide range of industries.
Press Release Courtesy of Online PR Media: http://bit.ly/sxpgfJ
Contact Information:
Creative Company
Jennifer Larsen Morrow
Tel: 503-883-4433
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Creative Company
Jennifer Larsen Morrow
Tel: 503-883-4433
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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