SaaS Attorney Chip Cooper Explains Web Marketers’ Liability For Affiliates’ Trademark Infringement With Keyword Ads
Leading SaaS Attorney Chip Helps Web Marketers Understand Liability Exposure For Affiliates’ Trademark Infringement With Keyword Ads
(EMAILWIRE.COM, March 15, 2011 ) Atlanta, GA – You're an online retailer, and you've got a network of affiliates that may purchase keyword ads using a competitor's trademark. Does this amount to trademark infringement, and if so, will you be held liable for your affiliates' infringement? Leading SaaS attorney Chip Cooper helps web marketers understand their liability exposure.
“Up to now, lawsuits involving the sale and purchase of keyword ads with a competitor’s trademark have focused on the sellers which are search engines and purchasers that are advertisers”, says Cooper. “Just last December, the case of 1-800 Contacts v. Lens.com” broke new ground by ruling on a web marketer’s liability for its affiliates purchase and use of keyword ads containing a competitor’s trademark”.
“Just think about it - if a web marketer with hundreds or even thousands of affiliates could be held liable for its affiliates’ trademark infringement with the purchase of keyword ads, it would mean huge legal exposure for web marketers in general, absolutely huge”, explains Cooper.
To help affiliate managers understand their potential for liability, Cooper has published an article titled Web Marketers – Are You Liable For Your Affiliates’ Trademark Infringement With Sponsored Keyword Ads. “Hopefully, this article will help affiliate managers plan to avoid liability,” stresses Cooper.
“Today, more than ever – whether you’re an email marketer or not – it’s essential for webmasters to stay on top of legal developments”, says Cooper. Cooper believes he’s solved the dilemma with his bi-monthly, complimentary email newsletter, Website Law Alert. “It’s free, and you can sign up at our DigiContracts.com site.”
About Digital Contracts
Leading SaaS attorney Chip Cooper has automated the process of drafting Website Legal Forms. Use his online drafting service to draft your SaaS Agreement - Website SaaS-Account-Membership Agreement (Click-Wrapped). Discover how quick, easy, and cost-effective it is to draft your website legal forms at http://www.digicontracts.com/
“Up to now, lawsuits involving the sale and purchase of keyword ads with a competitor’s trademark have focused on the sellers which are search engines and purchasers that are advertisers”, says Cooper. “Just last December, the case of 1-800 Contacts v. Lens.com” broke new ground by ruling on a web marketer’s liability for its affiliates purchase and use of keyword ads containing a competitor’s trademark”.
“Just think about it - if a web marketer with hundreds or even thousands of affiliates could be held liable for its affiliates’ trademark infringement with the purchase of keyword ads, it would mean huge legal exposure for web marketers in general, absolutely huge”, explains Cooper.
To help affiliate managers understand their potential for liability, Cooper has published an article titled Web Marketers – Are You Liable For Your Affiliates’ Trademark Infringement With Sponsored Keyword Ads. “Hopefully, this article will help affiliate managers plan to avoid liability,” stresses Cooper.
“Today, more than ever – whether you’re an email marketer or not – it’s essential for webmasters to stay on top of legal developments”, says Cooper. Cooper believes he’s solved the dilemma with his bi-monthly, complimentary email newsletter, Website Law Alert. “It’s free, and you can sign up at our DigiContracts.com site.”
About Digital Contracts
Leading SaaS attorney Chip Cooper has automated the process of drafting Website Legal Forms. Use his online drafting service to draft your SaaS Agreement - Website SaaS-Account-Membership Agreement (Click-Wrapped). Discover how quick, easy, and cost-effective it is to draft your website legal forms at http://www.digicontracts.com/
Contact Information:
Digital Contracts, Inc.
Chip Cooper
Tel: 770-664-8555
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Digital Contracts, Inc.
Chip Cooper
Tel: 770-664-8555
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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